To sell, your ecommerce does not need simple contacts, but qualified contacts. Leads that make the difference between having 3% of potential customers and having 97%!
Without leads, there is no ecommerce that sells. The truth is this. There are many online stores and not everyone can certainly be said to be a successful and healthy business. Indeed, most ecommerce struggles to make ends meet while those with significant and growing sales are a small minority.
Does this mean that it is not worth opening an online shop? Absolutely not. Managing an ecommerce can be a very profitable business opportunity, only to be successful, you need customers.
Beautiful discovery: without customers a shop closes. Whether it’s a physical store or online.
And don’t think that making some impromptu sales with special offers and discounts can make the difference. Because those who live by special offers are bound to close.
Ecommerce, to be successful, does not need a lucky day in which they sell dozens of copies of their product on offer.
Leads are needed. A constant and continuous flow of people or companies really interested in your products or services. These contacts must find your brand and land on your pages.
This guarantees you something more than a simple “pull to live” but gives you the chance to let your business fly. Leads are the condition sine qua non for the success of your business.
Leads make the difference in online commerce.
And what if they don’t buy? This is one of the objections that I hear more often from those who contact us to have Lead Commerce, our revolutionary Lead Generation system designed specifically for those with an ecommerce.
Soon you will understand why Lead Commerce is not a system like the others but has an extremely higher value than most of the proposed techniques.
This question is vitiated by a small background error. Indeed, entrepreneurs often focus on a minimal slice of their potential customers, i.e. those ready to make a purchase immediately.
These are users who already have all the information they need and which, most likely, also have a certain urgency to buy a certain product or service. So, in all likelihood, you are running off with just one other competitor to make that sale.
Or you, or him.
And if you choose my competitor?
I wouldn’t make a drama, because we’re talking about a really small percentage of contacts: no more than 3%.
This means that there is another 97% to work with. A big difference, isn’t it?
The great advantage of having a constant stream of qualified contacts to your online store is this: don’t leave yourself with your back to the wall.
Give your competitors the performance anxiety of those forced to sell immediately to try desperately to convert that 3%, because you can serenely look not only at that but also at a remaining 97% that others can dream about.
I’m not telling you that tomorrow you will be converting all that 97% into a customer, but I want to make sure that you will have the chance to do it with much of this target because they are already target customers. I’m Lead. You will have to educate them, pass on the value of your brand and your products. You will have to make them understand how competent and prepared you are in your field and even cuddle them.
In a nutshell, your lead will have to feel accompanied at every stage of the buying process and throughout its user experience. If you succeed, you will have achieved much more than a simple conversion, but you will have won a loyal customer.
It will not be a walk, but this is the road that will open the doors to that magical 97% of potential customers more than the competition you can conquer.
Let’s clear the field immediately. Without a lead generation strategy tailored to your business and your target we would be at the starting point. You could perhaps convert a fraction of them into customers, but nothing more.
Fortunately, lead generation is a technique that gives you the chance to work at your best on qualified contacts perfectly in line with your industry.
There are literally dozens of methods to generate leads for your ecommerce. And as long as they respect both the reputation and the ethics of your company, it is not even worth worrying about which ones are the best. But what is certain is that some strategies will have a wider long-term impact than others.
Some will produce great results; others are just small changes that will only shift your turnover by a few percentage points.
And this is worth considering, do you agree with me?
Consider for a moment your online store as if it were a physical store…
Close your eyes and imagine a shop window and a sidewalk where dozens, hundreds of people walk every day. Many pass in front of your window without even noticing it, others stop for a few moments and then start walking again, others still linger longer and, among these, some come in to ask for information.
How many, with a brisk step, suddenly come into the store asking you: I would like this product? Few, much less than that fateful 3% we were talking about earlier.
But you can’t waste time chasing the people who haven’t even turned to peek at the products in your window or try to live with that “miserable” 3% (which you won’t even be able to convert to full sales).
There are those people who have lingered in front of your window and those who have taken a quick look at your products. Maybe they don’t need it today, but probably in a month. That’s why they looked at them.
The lead generation is nothing but the best technique to select this target, without wasting time and money with contacts that will never buy your products (simply because they are not interested) or forcing you to try with all your strength to convert only one low percentage of customers.
Of course, lead generation is not a dogma. It is a measurable system with results. And it is not a rigid system, but a technique that must be designed tailored to the type of customer you are facing and its ambitions.
To think of using the same techniques and strategies to bring customers to the corporate website of a B2B company or to a B2C ecommerce would be madness. Or a joke, it depends on your point of view.
Choosing a specific lead generation system for ecommerce means having more leads and having more chances to convert these leads into end customers.
Deloris S Brown is a specialist in content marketing and a writer, she has a vast experience in writing different content on various topics. Currently she is associated with the professional Corporate Video Production Company in Dubai. In a meantime she also manage her own blog and reading books.
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