Hype and Vice is a collegiate apparel company founded in 2015 by two college roommates. The women had the idea after realizing how few options for women were offered with collegiate apparel, with most items being menswear or unisex. The company sells licensed university clothing designs to bookstores, boutiques, and retailers. Now, their team is excited to introduce their new back-to-school product launches, including categories such as rompers, dresses, and sets. The new apparel will drop this summer, and several pop-up events will be organized at different college campuses across the country. From August to September, Hype and Vice will be bringing their chic designs and apparel to students at different universities via these pop-up events, where students and alumni will get to shop the line in person.
Following their quick rise to success, the Hype and Vice team has since expanded – now run by a whole team, Hype and Vice is licensed by over 200 colleges including Harvard, Stanford, Yale, and NYU, and more. The company has spent nearly a decade working to bring sports fans and college students innovative designs and new categories of apparel. Current Director of Product Design, Mariana Corella, is responsible for creating the company’s catalog, developing new styles, and coordinating product launches. New silhouettes for jackets and pants will also be a part of the product launch, which Corella believes will broaden the appeal of their designs.
As a previously male-dominated industry, the Hype and Vice team hopes to break past traditional forms of collegiate wear to include more feminine and fashionable options. Corella manages a team of 10 including designers, production managers, photographers, and developers to create innovative collegiate designs made by women, for women. Their designs include both feminine and unisex options, offering fashion-forward apparel to embody the spirit and passion of the college experience. The pop-up events will take place this summer through the months of August – September, and their team is excited to bring back this interactive shopping experience. The company will partner with local stores and sponsors to bring incoming students, currently enrolled individuals, and college alums these exciting pop-up events to introduce their newest designs.
The events have been announced to take place at the following locations:
- Purdue University Bookstore
- University of Alabama Bookstore
- University of Wisconsin Bookstore
- The Harvard Shop
- Cornell University Bookstore
- Aggieland Outfitters (Texas A&M)
- The University of Arizona Bookstore
“Success takes all different shapes and sizes, which is the beauty of it – it feels personal to you and what you care about,” says Corella. “Success is a process, it is not a one-and-done event.” The Hype and Vice team hopes to bring back the spirit and pride that comes with the college lifestyle, and their chic designs will offer more options for collegiate wear past the typical sweats and oversized t-shirts.
Their online store offers easy navigation for students shopping a specific university’s merchandise, and their trendy styles and designs remain up to date with current markets. Now, by re-introducing the upcoming pop-up events, Corella and the rest of the team hope to appeal to incoming students, those that are currently enrolled, and alumni as well. With big hopes for expansion on the horizon, Hype and Vice hope to share their designs amongst an even broader audience in the future.
Hype and Vice Director of Product Design, Mariana Corella