The power of social media to influence our decision making is one that cannot be taken for granted. With the number of Instagram users increasing and different hashtags trending daily, the social media platform is a large marketplace for brands and businesses to reach out to build their brand identity and reach out to their target audience.
Established companies such as Nike and coca-cola, have a large following on Instagram and can easily pass their message across and get engagement from their followers but as a small business, you can also leverage on the power of the gram to boost your business and let you compete with the bigger brands in your industry. As a matter of fact, Instagram provides a level playing field for competing with the industry big guns. So, if you do not already use your Instagram to promote your business, then you are missing out a lot.
If you are still not convinced and you want to know how to use Instagram to boost your business, here are some common strategies to give you the assignment help on everything that you need to know about using Instagram to boost your business.
Set your Instagram account uprightly
You have to be more careful when setting up your Instagram account as it is a business account, so, it is different from the normal account. One thing you should do is connect your brand’s social media account across the different platforms. This is even more important if you already have a large number of followers on other platforms. So you can easily bring your followers in from Tumblr, Twitter, Facebook and other social media platforms to your Instagram account.
Once you connect these social media accounts together, your Instagram posts can be published automatically on those platforms as well.
You should also include your company’s website on your Instagram bio, make sure that your bio is as short as possible but it details what your brand is about in an interesting way. An example of this is how Fallen Industry wrote their bio on Instagram.
Use your Instagram stories
In a manner similar to stories on Snapchat, Instagram stories also allow you to post a couple of videos and pictures on your story which will only be there for 24 hours. Many small businesses have not yet moved to take advantage of this Instagram story feature and add it to their marketing strategy. This has a lot of potentials to reach out to prospects and it is something that you should definitely not miss out on.
There are already a number of companies that are reaping the benefits of this feature and you should join in too. Get creative with your story. Not many people would come across your posts on their timeline and some will not even pay attention to it if they do because there are already a number of brands and businesses pushing their products on their timeline. But it is not the same with Instagram stories. Once they click on your story, it is easier to get the message you are passing across. That is why it is important that your install stories are as attractive as it can be. Use it creatively as it is an important means to reach out to a wide audience and make your brand known.
This digital marketing strategy is one of the most effective ways to increase the number of followers you have on your Instagram especially if you are just building from scratch. It also helps your brand to have a wider reach. By using influencers with a large follower base to market your brand and product, you expose your brand to their followers and your product is more familiar among their followers.
Before the advent of social media, brands had to spend a lot of influencer marketing trying to get actors, athletes and other celebrities to endorse and market their products. But that has been changed now by social media. Now there are a number of influencers on social media who do not have that celebrity status but they have a large number of followers who engage with their posts regularly. This has made influencer marketing a lot more affordable for brands which have also found it easier to reach out to these influencers.
While there are many brands reaching out to actors and celebrities to advertise their products and are getting the returns of this marketing, it is possible that as a small business you are not able to afford these celebrities. In this case, you just link up with other influencers or micro-influencers with large followers that are not celebrities and are affordable for your brand.
You could get started by writing out the names of the biggest influencers in your industry. Check them up on Instagram and be sure that they have a large number of followers who regularly engage with their posts. Engagement is important. It is not enough to have a large follower base if they do not engage with their post. You should also watch for the number of likes and comments that get per posts, and the regularity of their post too. If you are satisfied with what you have seen, then reach out to them and let them know that you have an interest in working with them. Then the both of you can kick on from there.
Use Instagram hashtags
Hashtags are very important on Instagram and are a vital tool to use. The search feature on Instagram do not look for keywords, it looks for hashtags. For instance, if you are going to search for something on Facebook or twitter, you just write the word, e.g. muncher. This will show you every Facebook post or tweet containing the keyword. But if you are searching on Instagram, then you would have to input the hashtag, e.g. #muncher. This will then bring up every Instagram post with the hashtag.
So, when you make an Instagram post, you should always include the hashtags so that your post can also be shown when someone searches for the hashtag that you used. This is a fast and effective method to increase the online visibility of your brand. It also helps you to increase your brand awareness and reach out to more people who were not aware of your brand.
You should also know that what is more important than using a hashtag is using the right hashtags. And this is one mistake that many small businesses make. You should not be using a random hashtag that you made up by yourself. Nobody cares about it, and nobody is going to be searching for your cooked-up hashtags. So they do not help you grow in any way.
You are able to maximize the use of hashtags on Instagram when you find a way to make an Instagram post that is related to the currently trending hashtags and use the hashtag. When you do this, your post will be shown when someone searches for that hashtag, or when someone views the trending hashtag.
Although the current trending hashtag might not in any way be connected to or relevant to your business, that is where your creativity comes in. another option is to use other tools to check the number of hashtags that are popular but not currently trending, but people still search for.
The way hashtags are used on Instagram is a lot different from the way it is used on other platforms. Using a lot of hashtags on Instagram is very normal and can make you get more like but it is totally absurd on a platform such as twitter. So, using a lot of hashtags on Instagram gets your attention and makes your post more visible.
Use more videos
Although photos generally get more engagement on twitter than videos, nonetheless, videos are a very important part of marketing on Instagram for small businesses. You can take advantage of the rising importance of videos on Instagram instead of waiting for other brands to take that lead while you try to catch up.
Video content on social media platforms is becoming more rampant and many of these platforms are already evolving so that they can accommodate more video content. An example of that on Instagram is the introduction of live videos and Instagram stories to this platform. You should start to take advantage of the rising popularity of video content as well.
The interesting part of Instagram videos is that they do not require a lot in terms of production. Most of the time, all you need to make an Instagram video is your phone, especially since the videos have a time frame of just one minute and are broken down in pieces. Then you add a little bit of creativity to it.
Share other people’s content
An effective way to build a connection with other people and brands on Instagram is to share the content with other brands and persons. This is important for you as a small business especially if you are just starting to build your own audience on Instagram.
Since your priority is to build your own profile, and gain engagement, you can start by sharing people’s content. The issue here is that Instagram does not have the native means of sharing content posted by other people on the app. It only allows for likes and comments. However, there are other applications that you can use to share content made by others on Instagram.
Talking about how to boost your business on Instagram is really an extensive topic and there are a lot of tips that we can discuss. But with the few tips explained in the article, you surely have a head start now. What you need is brand visibility, and these tips help you achieve that.