According to email receiving statistics, the average person gets over 100 emails per day.
How many emails do you get in the day?
And of those emails, how many do you trash, and how many do you engage with?
If you’re fighting the wind when sending out emails or newsletters, you can do a few things to try to stand out.
- Catchy subject line
- Pictures
- Content
However, with lots of emails being sent, there needs to be something extra, a new development in marketing emails. There are two ways to accomplish this:
Make your emails dynamic:
We’ve all gotten used to our names showing in the text of an email, but you can go a step further and add content that you know is relative to your reader.
Instances of relevant content to known attitudes and choices are showing customers an item similar to one they’ve bought before or adding advice on a topic relevant to their interests or age.
Marketing automation software like SharpSpring, connected to your website, makes this mass customisation of emails relatively direct.
Make them interactive:
Interactive emails are the next development starting to emerge. Though marketers in smaller firms aren’t fully taking them in yet, larger companies are already good at these.
What is an interactive email? These emails contain a gif, a countdown, or something the reader can do something with.
The Director of content marketing at Litmus, Megan Miller, said,
91% of consumers want interactive content, but only 17% of marketers provide it.
Could you create a countdown to a new brand launch? These give a sense of importance to your email and stir people to act instantly. How about making a gif of new products? This would be captivating and could also work across social media.
You could include an easy quiz to learn more about your subscribers to assist with future dynamic marketing,
But mind you:
New operations will likely result in misuse and can speedily become a trick. The scheme is to ensure the dynamic and interactive features you use are appropriate and have an objective; putting them in there for no cause won’t have the influence you find.
Use what you believe will work and experiment with it cause only you will know your readers better than anyone. Although the first item you try might fail, another one will succeed.
And finally, before you click send:
It is important to check accessibility with any email type, not just an interactive one. This makes sure that visually impaired, deaf, and hard-of-hearing users can, in like manner as everybody else does, be pleased with your emails.
Ensure your email appears as you love it on different devices as part of your final checks before clicking send. What looks good on a mobile phone might not look the same on a desktop.