Did you know that SEO drives 1000%+ more traffic than organic social media?We catch up with EJM Web Design, a leading UK marketing agency, about how to nail SEO for your business.
SEO is a tough game – it’s a very much an industry where getting the small things right is extremely important to grow web traffic. In this article, we break down some of the most common SEO mistakes and how to optimise your site for optimum performance.
1. Content is key
In SEO, there is nothing more important than content. And when we say content, we mean well written, fluid writing which appeals and stands out to the reader. You also need to make sure that, within your text, you include a wide range o keywords that you are looking to target. You can use tools like Ahrefs and Moz to do extensive keywords research before writing your content. They can advise on the correct keywords densities to use, as well as sentence length and readability scores.
2. Focus on optimising meta titles and descriptions
Nailing your meta titles and descriptions is extremely important for SEO. A great tool to make sure that your tags are as optimised as possible is the free Yoast SEO plugin. This will advise on how to use keywords within you title and descriptions, and also if they are too long for Google. Remember to include you company name in your meta tag – for example ‘EJM Web Design.’
3. Have a good off-page marketing strategy
As a web design London company, we use off page strategies to improve SEO. This includes things like link building, social media growth and guest posting on authority websites. A good off-page strategy must be used alongside a strong on-page strategy though, because SEO is about being consistent, not strong in a couple of areas. The best off-page strategies always use a diverse range of methods to increase traffic and domain authority.
3. Get blogging
Blogging is a fantastic way to broaden your website content. Many companies choose to release weekly blogs covering specific topic areas – for example, a web design company might blog about digital marketing or PPC. Strategies for effective business growth. Aiming to keep blogs short and snappy is always important – EJM Web Design strives to keep all blogs fun and engaging.
4. Social media is your friend
Nowadays, social media platforms are used by millions around the globe, and where the people are, the audience is. Focus on growing your social media accounts on Twitter, Instagram and Facebook and posting regular, engaging content to keep all of your followers engaged. You can even turn to other accounts to support your growth – often you’ll be surprised at how many people and businesses are willing to help out to drive account engagement.
And that’s it! EJM Web Design’s tips for getting on top of SEO. Remember, the one word that underpins everything in this blog is consistency. Much of successful SEO is about being consistent and posting regular, engaging content on all platforms.
