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How to Write an Email Follow-Up: 10 Tips That Actually Work

Email follow-ups can be a powerful tool in your marketing arsenal, but only if they’re done correctly. All too often, businesses send out generic, one-size-fits-all email templates that end up going straight to the trash. If you want your email follow-ups to actually work, you need to put in the time and effort to make them personal and relevant to each individual recipient.

Here are 10 tips that will help you write email follow-ups that actually work:

1. Keep it short and sweet. No one wants to read a novel in their inbox, so keep your email follow-ups brief and to the point. Get straight to the point and avoid any fluff or filler content.

2. Be personal. A generic, one-size-fits-all email template is not going to cut it. Take the time to personalize each email follow-up so that it’s relevant to the individual recipient. Include their name, company, and any other relevant information so that they know you’re not just mass-mailing them.

3. Make sure it’s relevant. Before you hit “send,” ask yourself whether the content of your email follow-up is actually relevant to the person you’re sending it to. If it’s not, there’s a good chance they’ll just delete it without reading it.

4. Timing is everything. When it comes to email follow-ups, timing is everything. You don’t want to wait too long or else they may have forgotten about you, but you also don’t want to seem too eager or pushy. Finding a happy medium and timing will be one less thing you have to worry about.

5. Use a catchy subject line. Just like with any other email, the subject line of your email follow-up is crucial in getting recipients to actually open and read it. Make sure your subject lines are clear, concise, and attention-grabbing so that recipients will be enticed to click through.

6. Avoid sounding salesy.

No one likes being sold to, so avoid sounding salesy in your email follow-ups. Instead, focus on providing value and being helpful. If you can do that, recipients will be much more likely to engage with your emails (and maybe even make a purchase).

7. Add a CTA… but make it soft! A call-to-action (CTA) is essential in any marketing email, but when it comes to email follow-ups, you need to take a softer approach. Recipients may not be ready to buy just yet, so instead of pushing for a sale, focus on getting them onto your website or blog where they can learn more about what you do. 

8. segment your list! One of the most important things you can do when sending out email marketing campaigns is to segment your list into smaller groups based on interests or demographics. That way, you can ensure that each recipient is receiving content that’s relevant to them which increases the likelihood of engagement. 

9. proofread! This one should go without saying, but unfortunately, far too many people hit “send” without bothering to proofread their emails first. Don’t be one of those people! Always take the time to proofread your emails before hitting “send ”  — otherwise, you risk coming across as careless or unprofessional. 

10. test, test, test! The only way you’re going to know what works best for your business is by testing different strategies and seeing what gets results. Try out different subject lines, CTAs, send times, etc . and see what gets the best response from your audience. Then, once you’ve found what works, stick with it!

If you still feel that you need some help writing an email follow-up that will actually work, consider using AI Content generators like Copy AI.

Copy AI is a free AI content generation tool that can help you write better email follow-ups (and other marketing content) in a fraction of the time. With Copy AI, all you need to do is input a few pieces of information and The AI platform will do the rest, creating a high-quality, engaging email follow-up that’s tailored to your specific audience. 

Conclusion: 

Email follow-ups can be an extremely effective marketing tool … if they’re done right. By following these 10 simple tips, you’ll be well on your way to writing email follow-ups that actually work! And once you start seeing results, you’ll be glad you took the time to do things right.