Are you thinking of opening up a restaurant? If so, you need to write a business plan!

Opening a restaurant is no small task. Before taking the plunge, there are many things to consider, such as market research, financial planning, operations and management, and marketing and advertising. And one of the most important aspects of starting any business is creating a business plan.

Why is writing a business plan so important? Because it helps you answer critical questions about your new venture, such as whether or not there is a market for your product or service, how much money you need to start and sustain your business, what kind of operational procedures you will put in place, and how you will go about marketing your new restaurant.

If you ignore this step, you could set yourself up for failure. So make sure to take the time to create a comprehensive and well-thought-out business plan before opening up your restaurant!

What is a Business Plan, and Why Do You Need One for Your Restaurant Business?

A business plan is a formal document that outlines the goals and objectives of your restaurant business. It includes your target market, financial projections, and marketing strategies.

A business plan is an essential tool for any new business, as it helps to ensure that you are on track to achieve your goals and make a profit. Without a business plan, securing funding or attracting investors can be difficult.

Furthermore, a business plan can help you stay organized and focused as you launch your restaurant business. While it takes some time and effort to create a business plan, it is well worth the investment if it means that your restaurant has a better chance of succeeding.

What Should You Include in Your Business Plan?

Now that you understand the importance of writing a business plan, let’s consider what should be included in yours. Here are some key elements that should be addressed:

Executive Summary

This is a brief overview of your business plan. It should include your restaurant concept, menu, target market, and financial projections.

Company Description

This section should provide an overview of your restaurant business, including its history (if applicable), ownership structure, and location.

Your company description should be clear, concise, and interesting. It should give readers a good sense of what your restaurant is and what makes it unique. Be sure to include the following:

  • The history of your restaurant, if applicable
  • An overview of your concept, including what type of food you serve and your target market
  • A description of your ownership structure (e.g., sole proprietorship, partnership, corporation)
  • Your restaurant’s location and how it will benefit your business

For example:

Joe’s Pizzeria is a family-owned restaurant that has been serving up delicious pizza for over 25 years. We are located in the heart of downtown Chicago, just blocks from Wrigley Field.

Our secret sauce and hand-tossed dough make our pizzas some of the best in town. We offer a wide variety of pizza toppings, calzones, garlic knots, and wings. Our target market is families and sports fans looking for a great, reasonably priced meal.

Market Analysis

This section should provide an overview of your industry, including information on your target market, competitors, and market trends.

The first step in conducting your market analysis is to define your target market.

  • Who are your potential customers?
  • What do they want?
  • How will you reach them?

Answering these questions will help you create a marketing strategy tailored to your target market.

Next, you will need to research your competition.

  • What are they doing well?
  • What could they improve on?
  • How can you differentiate your restaurant from theirs?

Include this information in your business plan to show investors that you understand the competitive landscape.

Finally, you should keep abreast of industry trends. What is happening in the world of food service that could impact your business?

For example, the rise of delivery and takeout service has changed how many people dine out. As a result, some restaurants have adapted by offering delivery or takeout options. Others have focused on providing an experience that cannot be replicated at home, such as live music or interactive dining.

Keeping up with industry trends will help you make informed decisions about your restaurant business.

Financial Plan

This section should include your start-up costs, income projections, and expenses. Creating a financial plan will help you understand whether or not your restaurant business is viable. It will also give you a roadmap for achieving your financial goals.

Your start-up costs will include everything from the initial investment in your restaurant (e.g., purchasing or leasing a space, outfitting it with furniture and equipment, online restaurant ordering software) to the cost of marketing and advertising your business. Include a detailed breakdown of all start-up costs in your business plan.

Next, you will need to create income projections for your restaurant.

  • How much revenue do you expect to generate in the first year?
  • The second year?
  • The third year?

Be realistic in your projections, but also be optimistic. Your goal is to show investors that your restaurant has the potential to be profitable.

Finally, you will need to estimate your expenses. What will it cost to run your restaurant on a day-to-day basis? Include the cost of food, labor, and overhead in your expense estimates.

Operations and Management Plan

This section should provide an overview of your restaurant’s operations, including information on your management team, kitchen staff, and front-of-house staff. It should also include a detailed description of your restaurant’s policies and procedures.

Your management team should have experience in the food service industry. If you do not have experience running a restaurant, consider hiring a consultant or bringing on a partner who does. Include information on your management team’s qualifications and experience in your business plan.

Next, you will need to describe your kitchen staff and their roles within the restaurant.

  • Who will be responsible for cooking the food?
  • Who will oversee food safety and sanitation?
  • What is the chain of command in the kitchen?

Be sure to include this information in your business plan so that investors can see that you have a well-organized kitchen staff.

Finally, you will need to describe your front-of-house staff and their roles within the restaurant.

  • Who will be responsible for taking orders and serving food?
  • Who will oversee customer service?
  • What is the chain of command in the front of the house?

Be sure to include this information in your business plan so that investors can see that you have a well-trained and professional staff.

Marketing and Advertising Plan

This section should provide an overview of your restaurant’s marketing and advertising strategy.

How will you reach your target market?

What marketing channels will you use?

What message will you communicate to potential customers?

Your answers to these questions should be based on your research into the needs and wants of your target market.

Be sure to include a detailed budget for marketing and advertising in your business plan. This will show investors that you have thought carefully about how you will generate awareness and interest in your restaurant.


A well-written business plan is an essential tool for any new restaurant business. It will help you to raise capital, attract investors, and make informed decisions about your business. Include all the critical components in this article when writing your business plan. With a little hard work and dedication, your restaurant business will be off to a great start!


Sudarsan Chakraborty is a professional writer. He contributes to many high-quality blogs. He loves to write on various topics.