Starting your own small business can be overwhelming at first because of the various aspects such as product management, customer care, finances, and many more that need to be taken care of.
One of the main dilemmas that small business owners selling NZ engagement rings, clothes, and so on have is how they can effectively market their products to a larger audience. Many big companies have the resources to devise an elaborate advertising strategy.
But small business owners very rarely have this choice because of financial constraints. Hence, small businesses do not have the chance to compete with big companies with a large trusted audience base.
However, now even small businesses can grow their business by using social media efficiently. In New Zealand, social media platforms have a significant influence today, with millions of users spending hours each day on these platforms.
Some ways to use social media for marketing your small business to a larger audience to scale up your business are:
Use customized hashtags on the social media platform of your business.
You would have seen many people use some related or maybe even unrelated hashtags on their Instagram or Facebook posts.
The main reason people use this is that it increases your post’s exposure to a larger group of people using the social media application.
Using fun and quirky hashtags can bring more attention to your business posts. For example, you can use hashtags with just your brand’s name or the product displayed in your social media post.
You can also start social media marketing campaigns using these hashtags. These marketing campaigns are a great way to engage your customers and become an active part of your advertising program.
For example, a small business named Sasha Jewels that sells jewellery can market their NZ engagement rings by using the hashtag “#sayyeswithsashajewels.”
Decide Which Platform You’d Like to Use Based on Your Target Audience.
Many small businesses have specific demographics of people their products are most beneficial to.
Hence, before you start building your social media profile for your small business, do adequate research and surveys to identify the demographic that your company serves best.
Usually, social media platforms such as Facebook are mainly used by middle-aged or older individuals. So, if your small business is a teenage clothing store, there is no point in building a social media profile of your business on these platforms.
Instead, you will need to divert your attention to other social media applications, such as Instagram, where teenagers and other young adults spend most of their time. You will achieve tremendous marketing success in this way.
Get Influencers and Celebrities on Board
Internet influencers and other celebrities, such as actors and singers, significantly impact social media. The main reason for this is the millions of followers on these platforms.
So signing brand deals with these people can help you increase the reach of your business. Sometimes, these celebrities will do these brand deals for free if they like your products.
Final Words
It can sometimes get hard to sustain your business as a small business owner with limited resources at your disposal. But social media is a blessing for all small business owners!
Navigating your way through marketing your products on social media can help you learn so much about advertising and about the customer base that eventually makes you a better entrepreneur!
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