How to Use Google Analytics to Monitor Your Keyword Rankings
Google Analytics provides a lot of valuable information for a free Google tool.But here’s something that few advertisers are aware of:Did you know that you can track your keyword rankings using Google Analytics?That’s right. Right from the horse’s mouth, free keyword rating data (Google). But there’s a catch: the setup is a little time-consuming.Furthermore, the data isn’t exhaustive (or easy to understand).But don’t worry: we’ll walk you through the process of monitoring your site’s keyword rankings in Google Analytics, as well as how to gain deeper insights into your keywords to help you boost your SEO strategy.
Examining The Keyword Plan:
Before you go all-in on Google Analytics, double-check that you’re targeting the right keywords on your blog.Tracking low-value keyword rankings will not help you achieve your objectives.You can start by making a list of the keywords you want to rank for. These may include the following:
Keywords for a specific brand. You’ll want to rank for that keyword if you have a brand name (like “Monitor Backlinks” or “SEMrush”). People who look for your brand name specifically are more likely to switch because they are already familiar with you. Also, don’t forget to include popular spelling variations.
Keywords with a strong buyer motive. Prospects that are consciously looking to buy fall into this group of keywords. Longtail searches with terms like “pricing,” “reviews,” and “comparison” are the most popular.
Keywords that define a category or provide context. These keywords, unlike the first two, indicate a lower degree of buyer interest. There is, however, a major opportunity to catch leads here. Ranking high for this keyword category also helps your organisation establish itself as a thought leader worth following.You can use our guide to get started if you don’t have any keywords in mind or need to update your keyword study.
If your company has a strong brand presence, I suggest starting with branded keywords as a general strategy.Then, concentrate on buyer intent keywords, which are more likely to result in a purchase.Finally, work on category and informational keywords to play the long game.Anyone who owns a website understands the significance of SEO. That’s because SEO helps websites to rank higher on Google’s first list, and we’ve got you covered if you want to see how your SEO campaign is doing. We’ll show you how to verify keyword ranking in Google Analytics in this post.
To check the ranking, most people simply open Google and type in the target keyword, but this is the most unreliable method available; sorry to burst the bubble. So, let’s get started!
Why Isn’t Google Search A Good Way To Check Your Keyword Ranking?
To begin with, Google’s search results are prone to personalization, which means that the ranking is distorted by browsing history. Early visits to the website, in particular, would boost the website’s ranking. That is to say, Google’s ranking algorithm is focused on browsing history, which isn’t going to yield accurate results.
Second, a search engine’s ranking is meaningless. For example, just because certain keywords appear on the first page of Google doesn’t mean they’ll generate more sales or leads. Rankings are useful for monitoring SEO development, but they should not be the end goal. Since the ultimate aim is to increase traffic and improve conversions, this is the case.
In Google Analytics, how do you search keyword ranking?
People asked the question: How to check keyword ranking in google analytics. The three most important factors to consider when tracking keyword ranking and SEO performance are as follows. To begin, you can use impartial search engine rankings to determine if you are on the right track. Second, use search engines to check the traffic to your website. Finally, take advantage of website conversions based on traffic.
Using Google Analytics as a tool:
Google Analytics is an excellent resource for determining keyword rankings. So, let’s take a look at how the three metrics described above can be used with Google Analytics!
Keyword Ranking Without Prejudice
It’s clear that Google considers a variety of factors when determining a web page’s ranking, including location, browsing history, and computer type. You’ll need to connect your Google Analytics account to Webmaster Tools in order to check your ranking. Go to the acquisition, tap on the search console, and click the queries once the account is connected. You can check the ranking of each keyword in this section.
Search Engines Drive Website Traffic
Second, you should examine the website traffic generated by search engines. To do so, open the acquisition, select the “all traffic” option, and then click the channels button. After that, select the organic search option. It will view the organic traffic created by search engines on the website. However, the graph of six to twelve months is preferable because it provides a more comprehensive image.
Conversions on the Web via Search Engines
It’s one of the most crucial SEO metrics available. Keep in mind that traffic and rankings on a website do not equal revenue. It is suggested that you find an SEO conversion measurement technique. You’ll need to review the channels report and set the Analytics Goals for this.