How to Thank a Client for Their Business: Top 7 Customer Service Tips

Do you want to improve the customer experience your business offers? Taking the small action of thanking your clients can give you a huge lead over your competition. Keep reading to learn how to thank a client for their business.

Focusing on customer experience (CX) is a valuable action every business has the opportunity of doing. However, not all businesses take that chance. 

Practicing gratitude is one of the most powerful actions you can do to improve CX. It may seem like a small detail, but each of your clients will notice this. When they do, they’ll improve your relationship and your brand’s reputation. Keep reading below to find out how to say thank you to a client.

1. Gather and Listen to Customer Feedback

One of the best ways to show your clients that you value their business is to listen to what they have to say about yours. Before the pandemic, your transactions might’ve occurred face-to-face. It was easier to ask a customer about their feedback and to show earnestness.

In digital transactions, it’s easier to misread and misinterpret things. The best way to gather feedback is to use live chat tools. This way, you can have a real-time conversation that is also as close to a face-to-face talk.

Another alternative is to call your customer. This is most useful when a customer contacts your customer support department. You can also send post-interaction surveys via professional thank you email.

2. Act Upon the Feedback of Regular Customers and Employees

Show clients that you’ve heard their feedback and are doing something about it. You can consider the feedback from all your customers. Yet, you want to give priority to your regular customers and the general gist of customer feedback.

For example, a lot of new customers often bring up issues with your delivery options. Even though they aren’t regulars yet, it’s a smart move to consider altering your delivery options. This can pave the way for new and past customers to become regulars.

Another thing to note is to be conscious of what your employees have to say about your business. Gathering employee feedback can also give you an idea of how to improve CX. You’ll learn what keeps them from delivering exceptional service and find ways to get around that.

3. Send an Email of Appreciation

The easiest way to show your thanks is to send a virtual letter of appreciation to business clients. It’s easy because you can automate your emails at the same time personalize it. However, you want to avoid an email that sounds impersonal and unemotional.

There are several techniques for creating an email that feels more genuine. One common way to grab the client’s attention is to address them by their name. You may also want to consider using your company email address rather than a generic email address.

Most thank-you letters can have an informal tone. Try to stay casual and fun. Feel free to use humor and emojis, but make sure you don’t cross that line of inappropriateness.

4. Learn How to Thank a Client for Their Business With Flowers

Flowers are a little cliché, you may think. Yet, these days, it feels so cliché that nobody thinks of doing it anymore. Now, it’s only done between lovers, family, and friends.

Because of that, people now often attribute flowers with “special occasion.” Take this new attribution to flowers and use them to your advantage. Make your clients feel special and appreciated by sending them one or a bouquet full of blooms.

Granted, sending flowers to all your clients isn’t a smart way to run a business money-wise. One way to keep the high of the experience without overspending is to send it to a group or company instead. If you do this, try to get a combination of flowers that everyone will appreciate.

If you want to give individual clients a gift of flowers, consider what their preferences are. To be safe, don’t forget to ask first if they’re allergic to flowers. Then, find an international florist who can help you thank clients for their business.

5. Create a Deep Connection With Your Clients

To give your efforts an impact, you want an emotional connection with your customers. This is the best strategy to gain loyal, long-term clients. Emotional attachment will drive them to keep coming back to your business.

The best way to do this is to show clients that you care about them. A great example of this is how Zappos handled a customer’s late returns due to her mother’s passing. Zappos didn’t only take care of the return shipping fees, they also sent flowers and a note expressing their condolences.

You don’t need to wait for a customer to experience this. Take small actions that show you care. Put yourself in their shoes and think about how you may help their situations, even in small ways.

6. Mail an Actual Letter of Appreciation

Sending an email thanking a client for business is a good move for regular clients. For high-ticket or traditional clients, the smart move is to deliver your gratitude via a formal letter. This also works well for exchanges that need to give off more seriousness than what is typical.

Let’s say a client sent a lot of business your way by referring to your brand. While the referrals are still fresh, send a formal letter of appreciation. Another example is when you and a client worked together on a case study. Make sure you send your letter during the release of the case study you worked on with the client.

7. Know Your Customers

What if you don’t know how to thank a client for their business? The problem lies in your lack of knowledge of your customer. How do you expect to build an emotional connection with them if you don’t know them?

Personalize your services to improve customer experience. Take note of the details they share in conversations you have with them. The simple act of remembering their name and addressing them by it can make a huge impact already.

Develop Your Customers’ Experience

Treat your customers as long-term investments. Be grateful and kind to them. Businesses that practice gratitude are more likely to earn customer loyalty.

That ends our guide on how to thank a client for their business. Did you pick up something valuable from this guide? If you want to read more helpful business and marketing content like this one, check out our other posts.