Everyone wants to run their own business, but this is a dream unfulfilled for many artisans who couldn’t afford a brick and mortar store or building an e-commerce store. An Etsy shop is a fast and inexpensive way for people to sell their homemade products online.
There are millions of Etsy stores and not all of them are profitable. Many stores see no sales at all, but that doesn’t have to be you. We’ll show you how to build and grow your Etsy shop into a top earner that can transform your hobby into a profession.
Check out this guide and learn all you need to know.
What Are You Going to Sell?
This may sound like a no-brainer for some people, but what you sell an important decision. You may love what you’re doing now, but can you spend hours, weeks, or months creating the same or similar products repeatedly?
You need to create an inventory and people may not order a single item at a time. You need to be ready to create more rapidly, especially if it turns out to be a popular product.
You also don’t want to sell something that is common on Etsy. With so many stores, yours will get lost among them unless you can sell something unique. Take your time to develop a niche that you love but will also be profitable.
Create Your Etsy Shop and Make it Look Good
Your first step to managing a successful Etsy store is creating it. You’ll need to register, which is free, but they charge for listings, transactions, and payment processing. Once you have your store creating, it’s important to have it filled with products as fast as possible.
Why? You need to think of your Etsy store just as you would a brick and mortar. If you walk into a new store and it’s mostly empty with only a few products, you’re probably won’t look highly upon the store.
If you want to impress, then you need to have 20 products or more with good photos and product descriptions. You’ll also want to come up with a catchy and attention-grabbing name for your store. With millions of stores online, you need a way to separate yourself from the pack.
Have a Changing Inventory
If you want to keep people interested, then people need to look forward to new products. Your existing products can continue to get new customers, but if you want to lure back repeat customers, then you need to have new products.
Keep in mind special holidays that would be of interest to your customers such as Christmas, Father’s Day, Mother’s Day, etc. You can create special products designed around those holidays.
The more unique products you can have on your store, the more people you’ll attract to it. Mesa Stamps are a notable example for sales because they offer so many varieties.
Don’t Forget About SEO
Search engine optimization is the effort you make to improve the likelihood of your store showing up in search results. In the case of an Etsy store, you’re optimizing not only for search engines like Google but also for Etsy’s search section as well.
You can create elaborate descriptions that have specific high traffic keywords that work for both Etsy and Google. Don’t just think of obvious keywords, use a keyword planner to create longer keyword phrases that can help you rank higher for specific search queries.
Descriptions should do a great job of promoting the specific product along with ranking well in search engines. The key to a successful store is giving the customer all the information they need to buy.
Make Your Products Look Great
It takes you a long time to create your products. When you’re done, you’re tired, but don’t skimp on taking professional photos. It might be faster to take a quick shot with your cell phone, but the photo won’t look as good.
You’re selling a product and if you want people to buy it, then you need to put forth your best effort. Use proper lighting and hire a professional photographer to create real marketing photos. The photos can also be searched on Google.
The better the photo, the more likely a person will buy the product.
Market Your Store Online
Standard businesses don’t just trust word of mouth to get customers to their store or website. They have a digital marketing plan that includes search marketing, advertising, and social media. An Etsy store has its own URL and can spend money on Google, Facebook, and other ad platforms.
Social media platforms such as Facebook, Twitter, Pinterest, and Instagram are great for Etsy because there is a high use of photos and videos. It allows you to interact with your customers as well. The key to social media marketing is taking the time to create posts and interact with people.
You can also pay to boost your posts with money to reach people outside of your followers. Marketing brings customers to your site and is vital to managing an Etsy store.
Streamline Packaging and Shipping
The last aspect of your Etsy store is shipping your items to the customers. People expect to get their packages as soon as possible, so you’ll want to develop a fast method of packaging and shipping your items.
Many people buy Etsy products for last minute holiday, birthday, and anniversary presents, so keep the products packed tight and get them out as soon as the orders come in. You’ll get a bad reputation is products aren’t shipped on time.
Don’t underestimate how angry customers can get if their birthday present arrives two days after the birthday. Negative customer reviews can severely impact your business.
Make Your Dreams Come True
You’ve dreamed of having your own business and now you can. We’ve provided you with everything you need to manage a successful Etsy shop. Follow our tips and you’ll be a top seller in no time.
If you want to learn more about managing an Etsy store, then please explore our site.