The economy is about to roar back. Starting a pressure washing business now puts you in a great position to get your business off the ground as people get back to normal.
Even in a great economy, about 20% of businesses fail in the first year. Some business owners don’t know how to manage finances, or they underestimated startup costs. They are typically optimistic about sales projections.
All of these things can cause a business to fail. You don’t want that to happen in your pressuring washing business. That’s why it’s essential to build a strong foundation.
Read on to find out how to start a business for pressure washing services and how to make your business last.
1. Who Does the Work?
The first thing you need to figure out is who is doing the work in your pressure washing business.
If you are going to do all of the pressure washing, do you have the experience and knowledge to do excellent work? You’ll also need to find ways to balance administrative work, sales, and bookkeeping tasks while serving your clients.
You could have someone help you in the office part-time while you work with clients. You could also have other professionals do the pressure washing.
You do need to know how your day-to-day operations will look. That will help you build your business and scale up when you’re ready to.
2. Write a Business Plan
It is necessary to write a business plan because you have to know what the risks and opportunities are. A detailed pressure washing business plan helps you think through your positioning, your pricing, and the path to profitability.
Part of the business plan has you take a look at your target market. Yes, you’re going to be a commercial pressure washer, which implies businesses.
What types of businesses do you want to work with? Who are the decision-makers at those businesses? Are there complimentary services you can offer those businesses to make your business stand out and more profitable?
You need to make sure that you have the financial plan of the business. You have to see what your startup and monthly expenses are. Once you have those numbers down, you’ll know how to much you need to make to be profitable each month.
When you look at the numbers, you’ll then decide if you’re going to finance the operation yourself or get outside investment. The good news is that investors and lenders require a strong business plan before approving any applications.
3. Register the Business
Does your commercial pressure washing business have a name? You can be like every other business and name the business after yourself.
The alternative is to create a brand name that delivers a promise to your customers. The name should be simple, relatable, and tell clients what you do.
Once you have the business name, you need to do two things to secure the name. You have to do a search in your state’s secretary of state’s corporate directory to make sure that no one else has that name.
If you find that the name is available, you can register your business. You’ll have the option to register the business as a sole-proprietorship or an LLC.
You should consult with an attorney before making that decision. LLCs will cost more but they offer more liability protection for you if something goes wrong on a job.
The other thing you should do is register the domain name for your business. Your customers look online to find services like yours. This is the first step in getting your website online.
4. Buy Pressure Washing Equipment
Now you need to get the equipment in order to operate. You should have a trailer mounted pressure washer to make your work easier.
You’ll also need office supplies and software to help you manage your business. A customer relationship management (CRM) tool, online calendar, bookkeeping software are all helpful in running your business operations.
5. Get Business Insurance
Business insurance is necessary, especially if you’re dealing in the commercial market. Without it, you could pay for damages on your own.
You’ll need to have liability insurance and auto insurance. If you have employees, you’ll need to have workers’ compensation insurance, too.
6. Marketing the Business
Now it’s time to get clients! There are so many ways to promote your business, you can get lost in the possibilities.
You’ll definitely want to have an online presence. This can be something as simple as online directory listings and a website.
You can combine that with offline activities such as professional networking and community events. You can build up your name in the community and get clients at the same time.
7. Follow Up With Customers
Did you do great work for your clients? Make sure that you follow up with them after the job and ask them for reviews, testimonials, and referrals.
Google reviews are great to have because people read them when they look online for pressure washing companies. A company that has multiple positive reviews is more likely to get called than one that doesn’t.
You should also have testimonials on your website. This also adds trustworthiness and credibility to your new business.
Finally, ask for referrals. Customers are happy to tell other people about your business, they just need to be reminded to do so. You can even tell people that you’re looking for new clients right now.
Starting a Pressure Washing Business in Today’s Economy
The economy may seem down right now because of the pandemic, but it will bounce back over the next year. That makes it a great time to start a pressure washing business.
Hopefully, you learned the steps you need to take to build a powerful business for years to come. Be sure to visit the Business section of this site to learn other tips to build your business.