How to Start a Business Blog: A Step-by-Step Guide

Social media is becoming an increasingly important source of news and information for consumers. To help spread awareness about their brands, companies create interesting, engaging, and shareable content that they are hoping will go viral. An effective business blog attracts new customers and builds brand engagement and loyalty.

The 5 Steps to Creating a Successful Business Blog

  1. Select a blogging service. You can start a blog on WordPress, HubSpot, Blogger, Posterous, etc. It only takes five minutes.
  • You should host your blog on your main site. It won’t receive any of the SEO credit from your blogging efforts if you leave it on its original domain (e.g. You will have to pay for this change, so be prepared to put some money up front. Set up your new blog on a subdomain or page of your main site via your current developer, your cousin who is “good with computers,” or do it yourself.
  • Think about the ideal visitors to your site. They are looking for a solution to a problem that your business can help them solve. It’s likely that you send them 20 emails a day about this issue. If they searched Google for a solution, what would they find? Have you got it? This is your primary keyword.
  • Identify keywords that describe your business. Jot them down! Consider targeting long-tail keywords with three to four words–if your business is local, that is an excellent way to target your keyword phrases. If your business is highly relevant, you want to choose slightly more obscure keywords. The more obscure the term, the easier it is to rank in Google, and the higher the likelihood of reaching the first page. Further, obscure words are more likely to refer to products and services specific to your business. This is essential to driving targeted traffic to your website.
  • Create your first blog post. Educate the public on something related to your business without selling. People won’t care about your business unless you can solve their problems. Provide your readers with value by keeping all your posts educational, linking to other online resources, and providing links to other resources.

So, what’s next?

You should keep going. You should blog regularly for your business. Your site will be found online over time and new traffic will be generated to your site. You will generate new business relatively quickly if your blog is well integrated for lead generation.

You may come up with a post idea while drinking your morning coffee, running or taking a shower, scribbling notes on your way to work, and dedicating a few minutes to blogging 3 times a week. The only way you can achieve your blogging goals is to make content creation your personal priority. Write what you want to write in these 10 minutes.

Blogs are definitely an art form, no doubt about it. However, until you begin, you have nothing but a mountain to climb. Getting out there and climbing will pay off in a big way.