How to Start a Blog in 2022

If you’ve been thinking about these questions: “Where to start your blog on the Internet?” and “How to run a blog so that it becomes an effective tool for powerful sales?”, then welcome to the article.

I will tell you a step-by-step strategy for starting your own corporate blog from scratch for free.

WHAT IS A BLOG LIKE?

Blogs are divided into two large groups – personal and corporate. Next, I’ll tell you a little non-boring theory about how to run a corporate and personal blog.

Of course, there are also divisions within groups, but we will not consider them, since they do not differ globally.

1. Personal Account

Personal blog – a platform where the author expresses his thoughts, communicates about interests or promotes products and services. You are a brand.

Currently, personal blogs have gained significant popularity. Now, as you have already noticed, every second person is either a travel blogger or a food blogger.

How to run a personal blog is up to you, that is, you prepare your own content plan and are engaged in content creation and promotion.

Write your personal opinion and vision of the situation, as well as tell and show moments of life.

2. Corporate

Corporate blog – an online publication that belongs to the company and works to create an image, as well as helps attract customers or partners.

And the difference with the personal blog is obvious. A corporate blog helps not only attracts new customers but also increases brand loyalty and thereby builds trusting relationships with potential consumers.

A number of specialists are involved in running a corporate blog: an editor, a copywriter, a content manager, an SEO specialist, and a designer. It all depends on the scale.

Requirement For Starting A Blog

1. Come up with a name

The name should be well remembered and you should like it. Then it will be easy for people to find your blog, and you will enjoy working with it.

2. Select the Platform for your blog

It is more convenient to run a blog on a platform that is created specifically for this purpose — WordPress.

WordPress has convenient tools for publishing and commenting on posts, organizing categories, SEO optimization, and a large selection of templates. If you need help with the installation, it will be easier to find a specialist, as WordPress has a large community.

You can choose Drupal and Joomla platforms. But they are designed for creating full-fledged websites, so there are no ready-made templates for a blog. You will have to do a lot of twisting for yourself, and this is not always convenient and requires more programming skills.

3. Buy a domain name and choose a hosting

Come up with a domain name and check its availability with registrars. Next, select hosting. Hosting is a remote server where your blog files will be stored. Sometimes, when buying a hosting service, a domain is offered as a gift. Find out in advance so that you don’t miss the opportunity to save money.

4. Create a blog

Now you need to install and configure the blog platform. If you don’t have any experience, setting it up can be difficult for you to do. This is what you should do:

5. Write and publish your first article

Choose a topic, outline the article, and-ta-team-write your first post. Before publishing, edit the article and check the logic of its presentation. An article is easier to read when it has a clear structure: title, introduction, main part with subheadings, and conclusions.

6. Show the article to your readers

In order for a blog post to be seen by people, you need to promote it. Post a link to the article on social networks and invite readers to express their opinion, sharing the article in thematic groups and forums.

How to run your blog

At the start, it is important to organize the work on the blog so that you can regularly publish new articles. Several techniques will help you do this.

Write down your ideas

Make a habit of writing down your thoughts and observations so that you don’t lose any interesting ideas. You can use Evernote. You can easily add notes to it on the go:

Create a publication plan

The content plan helps you publish articles regularly. It is convenient to plan topics for future articles and work on them in Trello. Although you can use regular spreadsheets in Google Docs.

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Analyze your blog’s statistics

Install an analytics system on your blog — Google Analytics, Yandex. Metrica. Statistics will show you how your blog traffic is growing, which articles bring more traffic, and which keywords users use to visit your blog.

Optimize your articles for search engines

Eventually, when search engines index the new article on the blog will start to come to readers from the search engines Google. To increase the number of such users, you need to optimize your articles and blog as a whole.

Pick the articles for the search queries in Google Ads and write them in the title, subheadings, article text, and alt-texts to images.

If you use WordPress, you can use SEO plugins that will do some of the work for you. For example, they will find keywords, show the page type in search results, and so on.

Update your blog: design, article formats, categories

Make small changes so that your readers don’t get bored. These may include new categories and formats, or an updated subscription form design.