Home décor is increasing, and individualized interiors are hot. More than ever, people want to personalize their spaces. Custom wallpaper for accent walls and huge murals is in demand. They want to furnish a bedroom, office, or Instagram-worthy café.
Artists, designers, photographers, and business owners can offer custom wallpaper online. Print-on-demand businesses like FinerWorks eliminate the need for inventories and pricey machinery. Simply upload your design and sell.
How do you start and stand out in a visually-focused market?
Learn everything about beginning and growing an online custom wallpaper business. This includes stunning wall murals, personalized photo wallpaper, and more.
Why Sell Custom Wall Murals & Wallpaper?
Personalized wallpaper and wall murals are useful, valuable, and make people feel good, making them ideal for eCommerce. They appeal most to:
- Homeowners and renters seeking striking walls
- Firms seeking brand spaces
- Parents decorating kids’ rooms with a theme
- Event planners, interior designers, and hotels
- People who seek to collect art in immersive spaces
Custom scenery wall murals and office wallpaper are more than prints—they change the look of a room.
Step 1: Determine Your Audience and Specialization:
Know who you want to help before selling. Your specialism will guide your product creation, messaging, and marketing.
Some popular niches include:
- Nature and scenic: Consider forest, mountain, ocean, or tropical murals.
- Modern Abstract: Clean lines and textures define modern abstract style for simple or modern dwellings.
- Kids’ Rooms: jungle animals, space, fairytales, and educational images.
- Inspirational Quotes: typography on soft backgrounds.
- Cultural or Vintage: Old goods include maps, paintings, and prints.
- Personalized Photo Wallpaper: For uploading personal photos.
Matching your offerings with certain group in mind makes it easier to create brand voice.
Step 2: Create or Curate High-Quality Art:
Designers, artists, and photographers must print and work well in large formats. This is vital for custom photo wallpaper printing because low resolution shines out on huge surfaces.
How to develop wallpaper-worthy designs:
- Use high-resolution files (300 DPI at full size).
- Improve legibility and color contrast, especially for repeating patterns.
- Tiling is a good option for repeating wallpaper patterns.
- Test your files on mockups before posting.
Step 3: Choose a Print-on-Demand Partner
FinerWorks is a good POD platform that handles production, packing, and shipping while you focus on art and marketing.
Why FinerWorks is great for custom wallpaper:
- Printing with high-quality eco-solvent inks that resist smudging and scratching.
- Variety of brilliant, realistic colors.
Two High-quality Media Options:
- Stick-and-Peel Wallmark Canvas
- Vinyl with a canvas texture and no shine.
- Easy to transport, no residue.
- Ideal for renters and temporary setups.
Suede Wallscape Precast
- Soft suede-textured poly-cotton blend.
- A water-glue.
- Ideal for long-term or short-term deployments.
Both options cost $3.75 per square foot, which benefits sellers and buyers.
- FinerWorks offers flexible fulfillment and automatically apply discounts for large purchases.
- Dropshipping enables you sell on your website or marketplace.
- Seamless tile installation instructions are included.
Step 4: Build an Online Storefront:
You may sell wallpaper online on several sites:
- Etsy: Handcrafted, artistic, and specialty items sell well on Etsy. Tag your ads with “buy custom wallpaper online” or “custom made wallpaper for accent wall“.
- Shopify: Full branding and customer experience control.
- Amazon Handmade or eBay: Great for exposure.
- Social Media Shops: Facebook and Instagram are wonderful for showcasing your work with life photos.
When listing:
- Detail the material, size options, use, and upkeep.
- SEO-friendly phrases include “buy custom wall murals online,” “custom scenic wall murals for office walls,” and “custom wallpaper for office walls.”
Step 5: Market Your Products Creatively:
In addition to wallpaper, you sell change. Your marketing should reflect that.
Focus on Visuals:
- Use room mockups to show how your wallpaper appears in living rooms, offices, and kids’ rooms.
- Show changes before and after.
- Show suede or canvas textures close-up.
Educate Your Audience
- Write blog pieces like “How to Use Custom Wallpaper to Change the Look of Your Office” or “Best Accent Wall Ideas Using Custom Photo Wallpaper.”
- Explain peel-and-stick and pre-pasted wallpaper.
Utilize SEO and Paid Ads:
- Create restricted Pinterest, Instagram, and Google Shopping ads.
- Improve product titles and descriptions with key terms like:
- buy custom wallpaper online
- office wall wallpaper personalized
- custom accent wall wallpaper
Sell More or Bundle
- Giveaway matching art prints, coasters, or décor.
- Create room-themed bundles like the “Ocean Escape Collection” with mural and other accessories.
Why buys custom murals and wallpaper?
Knowing your customers makes your messages more relevant:
Homeowners Who Rent:
They want inexpensive peel-and-stick patterns that express their style.
Interior Designers:
For frequent customer tasks, consider FinerWorks’ volume pricing.
Business Owners:
Use creative office wallpaper to boost your brand or make customers feel at home in your business, café, or salon.
Artists and Photographers:
Sell large-format murals of their paintings via custom photo wallpaper printing.
Should you sell murals or wallpaper?
Custom Wallpaper:
- Designed torepeat patterns seamlessly.
- Ideal for full-room applications.
- Great for subtle designs like textures, florals, or geometric shapes.
Custom Wall Murals
- One continuous image (e.g., a forest, cityscape, or illustration).
- Acts as a statement piece or accent wall.
- Often used in business settings or bold home makeovers.
Offer innovative scenic wall murals for office walls and basic, calming bedroom patterns to suit different tastes and needs.
Tips for Success
Allow Customers to Modify:
- Allow customers to upload photos, choose sizes, and brand for a customized experience.
- Begin with a Small Collection Start with 5–10 high-quality designs and add more based on consumer demand and popularity.
Gather Reviews and Images
Get early customer wallpaper photos. This shows others how your product operates and provides social proof.
Stay Updated:
Japanese, Cottagecore, and Urban Jungle design ideas should inspire collections.
Last thoughts: Make Walls Memorable
Online sales of custom wallpaper and wall murals are change, not decorations. Custom wallpaper for homes and offices lets consumers create tranquil workspaces, fun kids’ rooms, large living room declarations, and exquisite boutique branding.
While FinerWorks prints, tiles, and ships your personalized photo wallpaper, you can focus on designing, developing, and engaging with your audience.
Custom wallpaper is the blank canvas your business needs to launch an Etsy store, expand your Shopify brand, or offer unique corporate decor.
