The eCommerce market stands to be worth $563.4 billion by 2025 and has been one of the fastest-growing markets in the retail industry. It is, therefore, no surprise that the number of entrepreneurs in the market is increasing daily. The eCommerce market currently has an average of 18 million global retail stores, which signifies a stiff level of competition.
Every business aims to make a profit but, how can one do that in this competitive industry? Many marketing strategists have come up with numerous ways of promoting a business, but very few of them work or work for free. Creating brand visibility does not have to break the bank, which has led us to list how to promote eCommerce website for free.
Why you should promote your eCommerce website
A visible brand will ultimately lead to a successful eCommerce business. A brand that relies on simple sales strategies is more likely to fail than businesses that focus on brand promotion. Approximately 80% of eCommerce businesses never get to be profitable because they fail before ever taking off.
One of the ways to avoid walking down the path of failure is by promoting your eCommerce business. Most owners overlook brand promotion hoping that having a good product will make them stand out from the competition. Truthfully, many unique products exist in the eCommerce market, and proper promotion of your brand will bring your product to the notice of consumers.
How to promote your eCommerce website for free?
Most marketing strategists that focus on eCommerce brand promotion pay more attention to paid promotion means over free means. Starting a business can be time-consuming and costly, and while many might want to splurge on marketing strategies, the funds are hardly available. For this reason, we have compiled the smartest and effective ways businesses can promote their eCommerce website for free.
1. Social media is your biggest ally: the popular social media platforms such as Instagram, Facebook, Pinterest, and Twitter receive a monthly active user number of 500+ million. The key to social media marketing is to be consistent with the content. A social media presence provides visibility like no other and is free (unless you choose to venture into paid ads). By posting regular content on a scheduled basis, potential customers see a pattern by which they can interact with your brand. With that in mind, eCommerce business owners should select a social media platform that fits into their brand niche and availability. Utilizing all social media platforms can spread resources thin and limit consistency.
2. Blog your way to the spotlight: a blog is a great way to interact with potential customers. Most businesses use their blogs to address customer pain points, proffer solutions and spark up engagement. Potential customers search the web to answer questions regarding products and, using your business blog to address those questions will bring awareness to your brand. Once a customer views the blogpost, they will ultimately be intrigued especially, if the content is valuable and visit the actual eCommerce website.
Businesses who are unsure about creating a blog can feature on other blogs. The key to visibility on blogs is to promote your brand subtly while providing valuable content.
3. Email Marketing: contrary to popular belief, people still check their emails. Email marketing provides a profitable avenue for promoting your eCommerce website for free. Email marketing can involve follow-up emails, newsletters, discount notifications, and back-in-stock emails. The email marketing strategy of any brand depends on its end goals. To reel in potential and existing customers, an appropriate and direct call-to-action (CTA) should accompany every email.
4. SEO your way to success: There is a reason why the term search engine optimization (SEO) is still being used by marketing strategists. SEO remains one of the best ways to generate website traffic that converts to sales. Research by WolfandDigital shows a 35% increase in website traffic and a 33% increase in sales from top search engine results. Therefore, brands should utilize appropriate keywords to maximize SEO results. For example, a post like this would utilize the keyword “how to promote your eCommerce website for free” because it directly asks a question the way a potential customer would. eCommerce store owners who utilize SEO should aim for first-page results to ensure that their business is spotted first.
Conclusion
The road to success shouldn’t always have to be an expensive one. With the tips above, eCommerce brands should have a better idea of how to promote their eCommerce website for free. Another means by which you can promote your eCommerce website for free is AllValue’s special gift bags with 90 days’ free uses.
AllValue is an eCommerce software tool created to maximize the potential of eCommerce websites. The features of AllValue include a marketing program that promotes eCommerce websites at affordable price. AllValue strives to put eCommerce businesses on the front footing with their host of services like website creation, inventory management, and even payment platform organization.
For more information on how to promote your eCommerce website for free with AllValue, visit www.allvalue.com!
