How to Plan a Successful Exhibition

Are you engaged in the process of planning a trade show or an exhibition? Then you must have a strong understanding of how to get things done accordingly. It will eventually make sure that you are ending up with positive results from the exhibition or trade fair that you have.

Here are some of the steps that you must follow at the time of planning.

Setting up the objectives

Before you proceed with any other work, you need to make sure that you are setting up the objectives of your exhibition accordingly. Then you will be able to create a solid plan and stick to it. If you don’t pay your attention to this fact, you will not have a clear understanding of where you are heading and what you want to achieve. This will lead you towards frustrating moments in the long run. You never expect to go through any such frustration. That’s where you should try your best to set up the objectives of your exhibition.

At the time of setting up the objectives, you must figure out who your audience is. Then you need to set the goals and do a bit of research. Then you can go through a smooth experience and you can make sure that you don’t come across any surprises. You can prepare the booth with this and you will be able to save a lot of time.

Rolling out the blueprints

Now you have planned all the basics. Along with that, you should proceed to the next step, where you are rolling out the blueprints.

You should pay special attention towards selecting a strategic location, which is receiving a high volume of traffic. The location you select will be able to contribute a lot towards positive results that you can end up with. Therefore, you need to do a bit of research and make sure that you are picking the ideal location to exhibit your stuff.

You should then carefully analyze the space specs that you have. This is where you will notice that the space allocated to you is somewhat limited. You should learn how to get the most out of this limited space. Without proper planning, you will not be able to do it. That’s why you need to go through this step well ahead of time.

Setting up the budget

When you are taking part in the trade show or exhibition, you will have to deal with a variety of expenses. This is why it is important to set up a budget ahead of time. This will provide you with the opportunity to manage your finances accordingly and make sure that you don’t run into any issues.

Some of the expenses that you will have to bear include reserving the exhibition space, graphic design, offering business merchandise to visitors, interactive audiovisual displays, shipping the exhibits, booklet printing, and booth set up construction. You need to deep dive into the expenses associated with each and every parameter and list them accordingly. Then you will be able to end up with creating a realistic budget at the end of the day.

Designing an eye-catching name and brand

You are not the only company who is taking part in the exhibition. You will notice that numerous other brands, which offer similar products or services to you are exhibiting in the exhibition as well. You need to make sure that you are displaying your exhibits to the visitors in a way so that you can grab attention with ease. That’s where you can think about coming up with a unique and eye-catching brand.

It is better if you can invest in a specialist to come up with a unique brand and a theme for designing your exhibition booth. Then you can increase the number of visitors who walk into your booth and receive the benefits that come along with it.

Attracting visitors

Now you have done most of the work and you need to focus on attracting visitors. The design of your booth will contribute a lot towards the ability that you have to attract visitors. In addition to that, you should think about having fun games, such as spin wheels, raffles, interactive displays, bingo, arcade games and trivia contests to get people in. Then you will be able to offer them with catalogs and booklets along with your branded merchandise. In exchange, you can get the business card of the visitors.


If you can stick to these steps, you will be able to secure receiving maximum benefits out of the efforts that you spend in taking part in an exhibition. You will fall in love with all the amazing returns that will be sent on your way as well.

Author : Adam Smith is a marketing director at Mixam who loves to motivate entrepreneurs and startup holders. He writes for magazines and blogs on topics pertaining to leadership and success. While not at work, he is either on vacation or binge-watching series on Netflix