HOW TO OPTIMISE DIGITAL SOLUTIONS TO BOOST A RESTAURANT BUSINESS?

It is a cliche to say that the digital age has revolutionised the way the world works, but it is right in every sense. Each day digitisation makes business more manageable, more efficient, and brings higher revenue. Those who do not keep up with digital growth are left behind in the race to become successful.

Digital menu boards are one such trend-setting implementation that can revolutionise the restaurant business. Those who are already on the band-wagon are reaping its results. The digital menu board software includes numerous benefits that can make a business more successful, ensure more returns, and retain customer loyalty. It is an attractive representation of the age, catering to the needs of the people who want all processes to be less monotonous and more appealing.

Other benefits include:

  1. Add New Items and Adjust Pricing in a Jiffy. 

The option of manually or automatically changing the menu option is available if one opts for digital menus. One can change the menu items and adjust prices as and when needed. They are instantly updated in all systems across the restaurant and gives the users much-needed flexibility.

Restaurateurs can make changes in the menu concerning the demand for an item, supply ratios, promotional campaigns, and special events. This flexibility is unavailable in a traditional card-based menu. This seemingly minor improvement can significantly impact sales and generate profits.

  1. Monetise on the Up-sell

     Up-selling is the technique of offering the customer to spend more on an upgrade of their order. It is beneficial in garnering more returns and simultaneously gives the customer a better deal for their money. With digital menu boards, the upgrades are attractively displayed, with each order. Examples of up-selling are

  • Adding beverages and fries to an order
  • Increasing portion size
  • Complimentary items – Example: toys

    The high-resolution display and delicious preview of the items are a dramatic development compared to static images on a card. It makes the transaction comparatively faster and easier.

  1. Edit and Update Digital Menus depending on the regulations:

     Keeping up with the frequently changing rules can be time-consuming and exhausting. But with digital menu boards, owners can quickly update them whenever necessary. For example, restaurant chains, especially those which have branches, are sometimes required to display the calorie count. If the new menu cards just came in, imagine the time and costs that one will incur in reprinting and editing charges.

    One can easily manage such regulatory headaches if it is all digital in the first place. Instead of purchasing new menus every time a change is necessary, one can merely edit the existing digital menu items or add the calorific value.

  1. Centralise Control and Minimise errors.

     Armed with the best digital menu board software, restaurant managers can have control over the complete network of menu boards from any place where they have access to the internet. This provision considerably reduces misprints, errors, installation costs, and other expenditures associated with static menus.

    One can monitor and supervise the entire network’s content and have control over the messages relayed to the customers with digital menu boards. One can execute all these actions in the comfort of one’s home, office, or even a car. The convenience that it promises makes the job of so many people more straightforward and economical.

  1. Minimise Perceived Wait time and Heighten Customer Experience:

     Digital menu board software offers the advantage of featuring any content that the managers want. It can be programmed to display facts or trivia to keep the customer engaged and not let them be bored while they wait. It reduces the wait time perceived by the customer during the ordering process. The additional benefit of this feature includes incentivising the customer to keep gazing at the screen, providing an opportunity to present more promotional content. Owners can display advertisements on the screen, which motivates the customer to spend more.

  1. Brand Consistency:

     With static or hard copy menus, there is a chance that employees or some branches of the restaurant might forget to change the content. When the company makes a centralised decision to update the offerings or modify the content, they have to be implemented in all parts of the business simultaneously.

Conclusion: 

Digital menu boards are a step ahead and allow managers to ensure all locations and branches stay updated with the necessary changes. The feature of consistency, high-quality, and appeal can be maintained across all the brands and bring in the needed revenue.