Are you aspiring to be one of YouTube’s sensations one day? Are you pondering how to get more views on the world’s second most visited website, YouTube? In fact, more than two billion people use the site every month, which basically covers almost one-third of the world’s internet users. That is why it seems to be sharing a video, be it for fun, pleasure, or otherwise, is natural for almost everyone. Not to mention, even dogs, cats, anyone, and anything can become viral nowadays.
Because of this, we have come up with a videos more popular. We have summarized all the possible easy ways and professional techniques to boost and enhance your brand’s message on YouTube for an easy win. Without further ado, keep on scrolling to know how to make your YouTube videos more popular!
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The first thing you should be familiar with is to know what counts as a view on YouTube. The count starts each time a viewer intentionally clicks your video on YouTube and watches it for at least 30 seconds. In other words, if you play and manage your own video, that will be considered as one view already, and if a viewer watches your video more than once, each screening time is also considered a new view. A bit of warning to those using a bot or someone trying to amp the viewer counts by repeatedly refreshing it can be easily detected by the YouTube algorithm and will not be counted as a view.
More importantly, any embedded YouTube videos or videos shared on
Facebook and live views can also be calculated in the total number of views. Keep in mind that YouTube analytics are updated every 24-48 hours, so better to check it every other day to have a better overview of your YouTube activity.
According to studies, people watch over one billion hours of YouTube every day. Here’s how if you dream of standing out from the crowd and capturing some of those viewers.
- Ensure that you are up to date about the YouTube fundamental principles.
The first thing to do is walk you through the YouTube basics and review your fundamentals to ascertain you have been able to tick all the boxes. Take a look at our list of beginner’s tips and tricks for YouTube videos as follows:
- Be consistent with your visual identity, mainly your own YouTube channel, YouTube icon, and YouTube channel art.
- Be informative; at the same time, have a well-detailed About section
- Be up-to-date with your contact details and information posted on your platform. With this, all possible and prospective future brand partners might be able to get in touch with you anytime.
- Target and captivate your specific niche, which means your ideal audience
If you strive to take your YouTube marketing strategy to the next level, you have to be well-defined and overcritical about your goals and the content that will make you reach your desired outcome. Additionally, you are not making videos for everyone, right? Your videos are intended for someone special, which is your ideal audience. Experts refer to it as audience personas that look like Pokémon characters but for business.
- Engage in market research to optimize your video’s search ranking.
We are familiar with the fact that YouTube is a social platform and a search engine at the same time. One known professional and topnotch strategy for getting more views is using YouTube SEO. In layman’s terms, when your specific niche or target audience types in your predetermined keywords, you would want your video ranking to be included in YouTube’s search top results list. To achieve this, you have to know in general what your audience persona is looking for, be it tutorials on vlogging, inspiration for vlog ideas, or entertainment for what precisely. This is only possible if you have done your market research which can be done using a tool such as Google Keyword Planner, which can do the following for you:
- It can give you a streamlined list of ideas for vlogging based on what people have been looking for in the system. For example, you can look at search patterns and see what keywords are getting more attention, yet few videos are available, giving you a minimum number of competitors.
- Once you know the predetermined keywords, you can use them for your own advantage by adding them to your metadata- key in those keywords in your video title, tags, description texts, and subtitles.
- Boost your views with captivating, and attention seeker customized thumbnails.
Imagine this, if your target viewers are in exploration mode, they tend to skim through search results and recommendations. With this, YouTube thumbnails play a vital role in viewers’ discretion on what to watch or not. To objectively discuss this, let’s run through the basic strategies of a compelling YouTube thumbnail as follows:
- It needs to stand out. “Standing out” can be as simple as choosing a bright color, hi-resolution graphics, or visuals, and the best strategy to accomplish this is by being reasonably calm in your vlog ideas.
- It needs to work in tandem with your video title and be clear and accurate about the video it’s featuring.
- Create playlists
Having a playlist is the best strategy to ease the chances that a prospective viewer will change to another channel once they have loved your content. This goes the same with the music playlist; the next one commences as soon as the song ends. As you can see, you have already done the difficult part of captivating your audience with your video by clicking on it. So why not guide them more towards your channel by presenting an entire playlist of your video channel they will watch right after they are done with the first.
- Integrate cards and end screens for boosting more YouTube views
Other than the playlist which is mentioned above, cards and end screens are other magic tricks you can use to influence your target audience’s video preference which are tools that are basically provided by the system. To be more specific, cards are the ones that seem to look like clickable graphics that appear anytime during screening time. These cards come in a wide range of formats and are seen as pop-ups, so we highly recommend choosing a card that better leads to your playlists and needs to be relevant to the content and provide fun and excitement at the same time.
- Be socially present on all social media channels to promote your YouTube videos
Experts suggest that you post a short teaser video on your social media accounts such as Facebook, Instagram, Twitter as a native video and then hyperlink it to your full-length YouTube video. More importantly, do not post the same thing across your social media accounts. We suggest having a scheduling tool to schedule and craft your posts for your followers, such as Hootsuite.
- Grant the authority to embed your YouTube video
Allow your avid subscribers and fans to flaunt and spread the good word about your vlogging by giving them the right to embed your video and enable embedding by toggling on your YouTube Studio.
- Fire the enthusiasm for watch time
As mentioned earlier, YouTube calculates a 30-seconds screening time as a view but more importantly, having the viewers stick to watching it from start to end is more beneficial. If you can get more viewers to watch it longer than 30 seconds, the YouTube algorithm is more likely to favor “content with quality,” giving you a boost in the recommendation search engine list. TIP: Using catchy intro / background music in your video can add value to your content and make your viewers stay tuned for the rest of the video.
And with that, we wrap up our beginner’s guide on making your YouTube videos gain more views as much as possible. Gaining more YouTube views is not like walking in a park and does not seem to happen by accident, and it certainly feels like an overwhelming dilemma caused by overcrowded competition. That is why it is excellent to know a lot of tactics, top strategies, and tricks in your sleeves. Although some of the tips require more effort than others, we are confident that each one can help you snag some more eyeballs for your YouTube videos at the end of the day.
