Just as job seekers are looking for the best companies, companies are also looking for the best candidates for their vacancies. There is great competition in getting the right kind of employees on a job posting website, so your job posting needs to be eye-catching. If your post doesn’t stand out, there is a chance that the best candidates will miss it. This is why you need to follow these steps to make sure your job posting is what they see first.
Difference Between Job posting and job description:
The distinction between job descriptions and job postings must first be understood.
Simply put, a job posting is an ad for the job while job descriptions tell job seekers about the vacancy they need to fill. Hence a job posting has to be very well-written and must be attention-grabbing. On the other hand, job descriptions are kind of boring because they tell about the role of the job, the expected salary, about the company, etc.
You don’t have much room to make it stand out because you have to stick to facts. However, your job postings should be so engrossing that among the thousands of jobs on a job posting site, the candidates click on it to know more.
Tips to write right job posting:
Now that is clear, here are some tips on how to write a job posting that will make sure the right candidates find it riveting.
- To start with, place yourself in a job seeker’s position. Think about what they could want to see in a job and not what your HR or hiring manager wants to see. The HR or the hiring manager will have their own priorities while a job seeker will have his or her own. If your job ad speaks the language of the job seekers, it will have more chance of catching their eyes.
- Your job posting should be short. Don’t write a job ad that is more than 150 to 200 words. Don’t add all the information about the job into the job ad. It should leave out something so that the candidates are intrigued enough to seek more information. Be precise with your words and don’t embellish the facts. You don’t want to leave a feeling of being let down when the candidates look at the job description to know more about the job.
- Before you post the job, be very clear about what kind of personality you want in your ideal candidate. Based on that, your job ad can target those candidates. For example, if you are looking for someone who is creative and thinks out-of-the-box, your job ad should have words that spark such personality’s interest.
- Today’s working population, especially the Millennials and Gen Z are vastly different from their predecessor. They are more interested in what perks the job has over the salary structure or authority of a position. They are more interested in seeing job ads that mention flexible working schedules or remote working. If your job is also geared towards this kind of work culture, your ad should mention that. This way, you will get applications from job seekers who fit into your company culture.
- The language of the ad you post on a job posting site should match your company image. If your company has this image of being young and a place for creative thinking, then the language can be casual yet professional. Don’t go for too casual language as it can turn away serious candidates. For example, telling that your office is pet-friendly is professional yet casual but saying that it is “a great place for young people to hang out” is too unprofessional.
- Encourage candidates to contact you after they have applied for the job or if they need more answers. This is why post your job ads in job search apps like Rocket which allows candidates to contact job posters for free. This way, you will know that a candidate is interested in your job and so you will have more chance of successful hiring.
- Go for gender-neutral language as much as possible unless you are looking for candidates from a specific gender. For example, “salesperson” is a much more gender-neutral language than “salesman” or “saleswoman”.
So, these are some tips on how to post an ad in job posting apps. Hope you follow them and find the best candidates who fit your company’s image and work culture.
