BUSINESS

How to make an effective poster to attract the audience

Introduction

Effective poster

Most marketers believe that the poster does most of the talking, but it’s not 100% true. In fact, it is the designer’s role to make it compelling by answering questions and explaining the work in further detail. A successful poster — either created by a professional designer or online poster design maker— not only draws the audience’s attention but also highlights accurately and concisely your services, solutions, and the benefits that your audience would get.

The effective poster first turned into a marketing material in the late 19th Century, when Jules Cheret— a French painter— revolutionized lithography with his “three-stone lithographic process.” Since then, whether in digital or printed form, posters have continued to be an effective advertisement medium.

At present, posters are being used for even more practical applications, like public-health drives, education, political campaigns, product promotions, and safety. 

Here are some of the most popular types of effective poster used today.

Types of Effective posters

Advertisement posters

This type of poster has a significant contribution to the most iconic pop-culture images of modern history. Some major brands such as Coca-Cola, Apple, Camel, and Nike have made posters that live through the test of time.

Many of these ads were created to be multi-purpose print ads, distributed via newspapers, magazines, posters, and billboards around cities.

Event posters

Despite the evolution of digitization, event posters continue to be an effective and primary tool for promoting events, concerts, conferences, trade shows, sporting events, etc.

Political posters

Many popular posters are associated with some of the major conflicts and moments in human history.

In World War II, the “We Can Do It” poster was released by Westinghouse Electric to boost employees’ morale and reduce absenteeism.

In 2008, a poster, “HOPE,” was designed by artist Shepard Fairy to represent the enthusiasm and energy surrounding the US former president’s campaign.

Movie posters

No discussion is complete without movie posters. These are the most preferred print material to promote a movie.

How to make an effective poster

While there’s actually no right way to create a poster, you can follow poster design best practices for creating eye-catching posters. 

That’s why we have rounded up some of the tips and tricks that you should consider while making a poster design for your brand promotion. Learn these tips and apply them to virtually any poster you design.

  1. Identify the purpose of your poster

What message do you want your poster to spread? Is it a product or service you want your target customers to know, or is it an event or concert that you want to promote through a poster? Whatever the goal may be, a beautifully designed poster can help you achieve your purpose. 

  • Define the right target audience

Who are all the potential customers that you want to reach with your poster? If you answer this question correctly, you probably would have the exact design choice. From color to theme and image to font—every design element should reflect your brand’s true essence while letting your target audiences feel connected through your poster.

Moreover, your poster design must appeal to your target audience. And for that, you need to identify who exactly your prospective customers are before you kick off your poster design project.

  • Think about places you want to share your poster

Where do you want to share your posters? Are you going to print your poster out and stick it on a wall, or just like to share its soft copy with your followers over social media platforms?

Finalize it beforehand. It’s because optimizing a poster for print is quite different from optimizing one for social media channels such as Twitter, Instagram, or Facebook.

  • Begin your design with a pre-made template

If you aren’t a pro designer, creating a compelling and meaningful poster might be intimidating for you. But if you practice enough using pre-designed templates from a creative platform such as Designhill, it will give an overview to create your own poster design. Not only posters you can make a perfect logo for your business through the Designhill logo maker tool.

These poster templates have been designed by a pool of veteran designers from across the world. You can find all types of templates— just find a template that’s closest to your needs and start customizing with the choices of colors, fonts, theme, layout, etc.   

  • Choose color scheme wisely

The color scheme is perhaps the first thing that your audience would notice about. Therefore, the relevant color scheme is a must. So it would be best if you didn’t overthink it.

For example, if you want to make a poster for a winter event, you should pick a color scheme of red, warm green, and white which will evoke a sense of holiday.

On the other hand, if you’ve to follow your company’s strict brand guidelines, you should incorporate your brand colors into your design. If you still struggle to pick a suitable color scheme, you should learn the different meanings and emotions that each color conveys.

  • Add a clear CTA button

What do you want your audience to do after going through your poster? Obviously, your ultimate goal would be making them take action. Therefore, you need to include an eye-catching and clear call-to-action button. In addition, your target audience should clearly understand their next steps and how they would benefit.

The designer should ensure that the CTA stands out from the rest of your poster content by highlighting it in a unique color and font.

  • Create a hierarchy of information using fonts

Creating a hierarchy of information using fonts is the best practice of poster design. You usually prioritize information based on the goal of the poster. But when you need to create a reasonably standard poster, the hierarchy of information model is adopted across the industry.

In this design model, designers use a handful of different fonts to organize information. 

  • Use relevant icons to visualize concepts 

Icons are the symbols that you can use to represent your concepts and enhance your poster design. Depending on the needs, you can use icons to embellish points, and in some cases, to replace text.

Icons can also be used for illustrating ideas quickly. In some instances, icons could be used as the main focal point of the design.

Final Thought

These are some of the proven tips to make an effective poster to attract your target audience. Hopefully, these easy checklists will help you design an eye-catching poster for your business in almost no time.

Muhammad Osama

Muhammad Osama a qualified professional with ground-breaking experience in developing SEO campaigns, analytics, and monitoring the ranking in Google search pages. A clear communicator with an experience of digital marketing and improving brand search ranks.