How to Maintain Your Website’s Performance

“The server has crashed!” These words can strike fear in the hearts of network administrators and users alike. As good parents keep an eye on their children even when there is no apparent threat, so should a good network administrator monitor the website performance to capture potential problems before they occur. Outsourced IT support is key to the success of any business that relies on a network of computers for its day-to-day operations.

In the era of the Internet, a website is one of a company’s most valuable assets. The usability and performance of a site can make or break a business’s image. What many business owners don’t realize is just how crucial the performance of their website is. If a website’s performance isn’t up to par, profits and customers will both be lost along the way. So how do you ensure that your website’s performance is properly maintained and your image and profits are kept intact? Here are some tips to help you along the way.

What Impacts Your Website’s Performance?

Several factors impact the performance and availability of your website. Of course, website downtime is one of a website owner’s primary concerns. However, other factors also contribute to performance, such as how long it takes pages to load, optimizing the site, caching of content, and using a reliable website monitoring service.

How to Ensure Proper Website Performance:

When addressing the performance of your website, the first thing you need to do is ensure that the site is properly optimized for a user-friendly experience. Nothing frustrates a customer more than pages that take minutes to load rather than seconds or pages when a user is trying to access them. When optimizing your website, it is important to compress the graphics and avoid complicated scripts that interfere with the site’s performance.

Use the Latest HTML:

There are different versions of HTML that have developed as the language has evolved. Therefore, you want to make sure your site uses the latest version of HTML. Using the latest versions of HTML will make your site more reliable and ensure that your site doesn’t go down due to programming errors or other design issues.

Cache Content Properly:

Another way to ensure your website’s performance is to cache your website’s content properly. This allows your site to perform more efficiently when users search for the same content on your site. When content is cached, it is stored in an area on your server dedicated to cached content. This allows the content to load more quickly when visitors want to access it, thereby enhancing the user’s experience.

Utilize a Website Monitoring Service:

You can optimize your site, properly cache your website content and use the latest HTML in your site’s design, but if your website server isn’t up to par then you’re going to experience website downtime no matter what you do. Website downtime is a significant issue that has a severe impact on your site’s profits and reputation. So how can you ensure that your site is not experiencing a high volume of website downtime?

The best way to ensure that your site is running smoothly is to do a free server health checkup and ensure your server is at peak performance. You should also utilize a website monitoring service to avoid downtime. A website monitoring service will provide you with notifications when your website goes down to address the issue immediately. If you find that your web host is the problem, it may mean upgrading to a better hosting plan that can handle your site’s needs or moving your website to a new web host altogether.

The only way to know for sure if your website is experiencing a higher volume of downtime than it should be is through the use of a website monitoring service. Unfortunately, manually monitoring your site is nearly impossible so these services are essential to the success of your business.

Continually Updating Your Site:

As technology evolves and programming languages change, so will the needs of your site. Make sure you update your website regularly to ensure that it is equipped with the latest HTML and the most efficient scripting available. You’ll also want to monitor your site’s bandwidth usage if you do not have a hosting plan with unlimited bandwidth. The last thing you want is for your site to go down because it ran out of the bandwidth that your plan allocates. If you notice your bandwidth needs increasing, make sure to upgrade to a hosting plan that can accommodate those needs. You will also want to continue to use the services of a website monitoring service to ensure that future problems do not arise. Just because you take care of present issues with website downtime does not guarantee that such problems will not arise again in the future. To ensure your site’s future success, you need to continually monitor your site for website downtime and unacceptable uptime ratios.