How To Level Up Your Visual Branding On Instagram

Attracting a new set of customers is one thing but keeping them for a long time is a whole other thing that every brand craves. This can be achieved through customer loyalty which is an important part of a brand’s long-term success. But how do you achieve it? By leveling up your visual branding with the Instagram wall.  

Now, if you are unaware of Instagram’s visual branding, then you should definitely keep on reading. This blog contains all the basic information about Instagram visual branding. Let’s get started.

What Is Visual Branding?

A brand may be good, in fact, brilliant, but if it lacks a visual identity, then people will find it hard to connect with them. Visual branding gives a brand the much-needed visual identity that people can connect with, and a brand can represent itself without saying anything.

Steps To Implement A Perfect Visual Branding On Instagram

Understand Your Brand & It’s Values

It will be simpler to develop a powerful visual identity that complements your brand’s mission the more you comprehend your brand principles.

Write down a list of your brand’s attributes and highlight the ones you believe are most crucial to communicate to an audience if you don’t yet have your brand values firmly established.

You need to have an actual identity before you can build a visual identity. Decide which of your brand’s core messages you want to convey to your audience, and then put those messages into a visual format.

Copies of your brand’s purpose, vision, and values are necessary for this step. Both your official website and any internal marketing content should make these simple to find.

Create A Set Of Branding Guidelines

Never undervalue the logistical impact of thorough documentation. To ensure that everyone agrees with regards to how to visually display your brand, brand guidelines impose uniformity across all aspects of branding, graphic design, and marketing.

Even though it takes time and effort to construct, having all of these details in one location ultimately saves more time. Not needing to transmit files and instructions back and forth each time you design anything new is also a sign of professionalism.

Create An Instagram Post Template

Use Instagram post templates if you want to stand out for a specific color or style or if you want your brand to appear on the Instagram feed. Examples include borders around photographs or backgrounds for text posts. When suitable, but only enough to be noticed, they should be employed. They may contain your logo, brand name, or slogan.

When you post some of your favorite quotes to Instagram, you can utilize these themes to add some visual appeal to a post that would otherwise be simple text. Additionally, you may add template borders to user-generated content that you want to publish on your profile. 

Additionally, you can add borders using a template to user-generated content that you want to promote on your profile. This feature is particularly helpful if you’re doing an Instagram giveaway or photo contest and utilizing a certain hashtag that can be incorporated into the design.

Keep in mind to occasionally vary it up as well. While you want retention to make it memorable, you also don’t want it to get monotonous. Try changing it up every month or so and adjusting it for the season or a particular campaign.

Post Consistently

While it’s not wise to go overboard and constantly update your followers’ Instagram feeds, you do want to be consistent so that you continue to appear in their feeds and they interact with your content.

You should publish to your brand’s Instagram account once or twice every day, and you can easily utilize a service to determine the best times to share your content. 

To maintain your brand top-of-mind and further increase interest in your feed, you can also add Instagram Stories to your feed that correspond with the style and feel of your established brand.

Use Instagram The Right Way

While it’s not wise to go overboard and constantly update your followers’ Instagram feeds, you do want to be consistent so that you continue to appear in their feeds and they interact with your content.

You should publish to your brand’s Instagram account once or twice daily, and you can easily utilize a service to determine the best times to share your content. 

To assist in maintaining your brand top-of-mind and further increase interest in your feed, you can also add Instagram Stories to your feed that correspond with the style and feel of your established brand.

Wrapping Up

Building an Instagram presence for your brand becomes a lot easier through visual branding. It is a process that every brand and business should take advantage of. 

We have made involving this in your marketing strategy through this blog that contains all the important points around visual branding. Inculcate them in your social media strategy and get the desired results on Instagram.

phillipmoxley

Phillip Moxley is a Digital Marketing Executive at Taggbox, a leading UGC provider platform. He has two years of experience in the Information Technology industry. He spends his time reading about new trends in Digital Marketing and the latest technologies.