How to Increase Sales Volume: 8 Tips for Business Owners

It’s not easy to convince someone to buy a product. This is especially true if you have a high-priced offering. You must have a great value proposition if you want someone to hand over their cash.

That’s why it’s no surprise that 80% of leads don’t convert to sales. But you can improve your odds by improving your business sales strategies.

If your company isn’t getting the sales you expect, it pays to learn more about how to increase sales volume. Keep reading to learn eight tips that will improve business sales.

1. Focus on Customer Benefits

It’s tempting to talk solely about features when advertising your product. You know why your features will offer benefits to your customers. The question is, will customers connect those features to something that benefits them?

Focusing on the real benefits a customer will see makes more sense. For instance, don’t discuss a laptop screen’s specifications in your marketing material. Instead, focus on how the display’s resolution makes reading easier and will help people consume more content.

Benefits will connect to problems that customers have and make a better value proposition.

2. Connect Sales With Marketing

Your sales and marketing teams aren’t always on the same page. Your marketing team will develop specific language and creatives to convince leads to explore your offering more. But when it comes time to speak with sales, they get a completely different experience.

Encourage your sales and marketing teams to work together on creating a cohesive experience. People should have all their expectations met and not get a different result when going between marketing and sales.

When everyone is on the same page, your lead generation efforts will more effectively acquire paying customers.

3. Understand Your Competitors

The chances are good that you aren’t in your market alone. You’re competing against many companies with several products similar to yours. One of your goals will be to make your offering stand out and a better alternative to your competition.

But it’s hard to do this when you don’t understand your competition. Learn everything your competition offers and what sets their products apart.

This information will help you craft your marketing material because you can take advantage of what your competition doesn’t offer. Set yourself apart as a company that offers a better product or service to convince people comparing products that your company is the best option.

4. Create a Sales Pipeline

Some sales cycles take a long to go through. Some consumer products don’t require much. You just need an excellent product page to convince someone to buy.

But for more expensive products, that isn’t the case. This is especially true in the B2B world, where products can cost thousands per year.

Learn more about pipeline generation to create the optimal sales pipeline for your product. Keeping people engaged during the discovery phase will help them learn more about what you offer and convince them you’re worth doing business with.

5. Qualify Your Leads

One of the problems some sales teams have is spending time on leads that don’t convert. The marketing teams do a great job of getting attention for your products, but the attention is from the wrong people.

Qualifying your leads will significantly increase your conversion rates and reduce the time your sales team wastes. Create audience personas for your ideal customers and focus your marketing efforts on them.

Doing this will ensure you get the most qualified people in your sales pipeline.

6. Offer Promotions

Some of the initial hesitations about buying your products may be about cost. Customers don’t want to waste money, so they hesitate to pull the trigger.

But you can remove some of that hesitation by offering a better deal. You can reward new customers with discounts that initially reduce the amount they pay.

Doing this will encourage some customers to try your product since they aren’t taking as big of a risk. You can then work on making sure customers find your offering valuable and work to improve it if they aren’t.

7. Set Performance Metrics

It’s hard to boost sales when you don’t know where your business struggles. You can make a few changes here and there, but you won’t know which changes worked unless you measure the results.

Performance metrics are how you do that. You can measure metrics like sales per location, conversion rates, click-through rates, and other metrics to understand how your sales team is doing.

Once you have those metrics, make small changes to your sales process to see how they impact your metrics. Your goal is to gradually improve your performance by tweaking your strategy until you start increasing business sales.

8. Create Sales Incentives

It’s hard for your sales team to work harder when they don’t have a reward. They may do fine with their base salaries and their commissions. But once they reach a certain point, it becomes harder to justify pushing for more sales.

But you can encourage your team by giving them incentives. One of the ways to do this is with bonuses and bigger commissions. If people do more volume, reward them with a bigger cut of the purchase.

You can also encourage more sales by offering free vacations, access to higher-value sales territories, and other perks.

How to Increase Sales Volume: Start Today

A great product isn’t enough to build a successful business. You need a way to connect with your ideal customers if you want to increase sales volume. The problem is that a ton of competition makes it hard to stand out from the crowd.

That’s why it pays to learn everything possible about how to increase sales volume. Now that you’ve read the tips above, you should be ready to start taking action to optimize your business sales strategies to boost sales.

Are you interested in learning more tips that will help you run a successful company? Learn more about business growth on the blog.