According to Statista, organic user behavior is the second most important search engine optimization factor. Up to 60% of direct traffic is organic. Therefore, no matter how much you try to invest in advertising, you should never neglect the natural interaction of people with your site. And although SEO tactics are regularly updated with the release of new search engine algorithms, there are universal principles for increasing organic traffic. Let’s consider 7 SEO methods that help to achieve this goal and ensure effective website promotion.
Method 1. Analyze the key pages of your main competitors
In any business, people strive to follow the example of the most successful entrepreneurs to learn something new. The same principle is relevant for SEO promotion. Search for effective pages of your competitors to understand their SEO tactics. A competent analysis will allow you to find out where organic traffic comes from and how it is generated. For example, you may analyze the number of keywords on a page and their density. You can also check if there are links on the page, how the metadata is given, and so on.
How to find competitors’ pages with the best performance? Use specialized services for competitive analysis: Mention, Semrush, WooRank, or other platforms. These resources will help you identify competitors’ organic traffic, find popular pages, and analyze them in detail. And based on the result of your observation, you can optimize the strategy for promoting similar pages to attract part of the traffic from your competitors.
Method 2. Enrich your content strategy with missing keywords
The method of researching competitors allows you to implement the second tactic of increasing organic traffic – expanding the semantic core due to missed keywords. By researching competitive sites, you can find a number of keys for which your site does not rank. Include them in your content strategy to create texts around these words and become visible to searches.
How do you find problems in a content strategy? You should turn to competitors’ analytic services to compare their sites with yours and find missing keywords. Thus, you will be able to catch up or get ahead of competitors in important indicators (domain authority, site quality index, positions in the search engine, and the amount of organic traffic).
Method 3: Get authoritative backlinks to your site
If authoritative resources link to your site, a search algorithm regards it as a quality trustworthy source. The more links to your website you provide, the more ways users have to “reach it”. However, you should concentrate not on the number of backlinks but on their quality.
How do you get backlinks? Start partnering with third-party blogs that will be able to host your content with a link to your website for free or for a fee. Create unique useful articles that readers will love and motivate them to follow the links to your site to find more useful information. Write an article and enrich it with facts, quotes from experts, infographics, and unique images. A well-written story will increase referral traffic and brand awareness and bring new interested customers.
Method 4: Test tags and meta descriptions
What makes users visit a website following a link from a search engine? It is either an interesting catchy title or a description that matches the search query. The magic combination of well-chosen metadata increases CTR. But how do you find a perfect combination of keywords and create an effective click-through title and description?
Test possible options for arranging metadata. Write at least three headlines that you think are successful and test them with the same descriptions. To do this, create several pages, set up ads on them, and see which one users react to more actively. Then do a similar test with descriptions. Keep the same title with different descriptions and see which one leads visitors to your site.
Method 5: Steal broken backlinks of your competitors
Imagine that your competitor is partnering with a blog. They posted a link to their website on a third-party resource. But this link does not work and gives a 404 response. It turns out that there is an indexed authoritative page on an external resource, however, the link from it leads nowhere. To correct the situation and reap the benefits, you can offer the site owner to replace the broken link with yours which is up-to-date and working.
How do you realize it? You need to find broken competitors’ pages that are linked to third-party blogs. You can carry out this task through specialized resources by setting up a filter on indexed non-working pages. Then look at how many domains are linking to the page, choose a more authoritative and topic-relevant one, and contact the company’s employees. Suggest related content from your site that can replace a broken link. Thus, you both profit from this: the external resource will improve the user experience by removing the broken link, and your site will get a link from the indexed authority page.
Method 6. Optimize images
Mindy Weinstein, founder of Market MindShift, said: “Images can make or break your SEO strategy”. Brands that ignore image searches lose the chance of getting organic traffic to their site from an additional source.
Image optimization requires interrelated actions:
- adding text descriptions to pictures (alt-tags);
- optimization of image sizes so that they do not slow down page loading;
- creating an image map;
- adding the URL of an image and so on.
Simple manipulations on images can have a tangible effect, and you can attract additional organic traffic.
Method 7. Create content for users, not a search robot
Simon Penson, a digital entrepreneur and investor, clearly stated: “Marketing has never been about keywords, it’s about people”. No matter how hard SEO specialists try to adjust texts to search algorithms, the main criterion for a search engine is the interest of users. Methods that worked decades ago and consisted of overloading articles with keywords are disastrous.
LSI copywriting is becoming more relevant. It is focused on informativeness, usefulness, and relevance to the reader. Such materials are not watery, and the topic is revealed from an expert point of view. If users find answers to their questions in the article, their time on the site will increase, and the search engine will consider the site worthy of being promoted to a higher position. Focusing on the reader will help increase organic traffic to your site.
Business leader Adam Audette said that modern SEO needs a content strategy and valuable stable plans rather than tricks and links. Optimization built on customer focus, an honest increase in organic traffic, and a carefully thought-out strategy will bring good results. Using the SEO methods mentioned in the article, you will be able to create value, achieve success in website promotion and rescue an IT project.