How to Improve Your Business Using Explainer Videos

Wyzowl’s 2020 State of Video Marketing report indicates that 96% of people that were studied watched at least one explainer video to learn about a product or service. Today, door-to-door marketing isn’t ideal to promote businesses. Many folks find the abrupt interaction from strangers to be intrusive, causing company reputations to fall. 

If you’re starting with using an explainer video for your brand, continue reading to know how to use it properly to promote repeating sales from targeted audiences. 

  1. Gain a Better Understanding of Explainer Videos

In the simplest sense of this technique, using explainer videos help educate your viewers about particular topics. However, these forms of media can be more than narrating scripts and using moving images. 

Use a compelling and efficient explainer video to introduce a new product or service. A good, if not great explainer video will have the following elements:

  • Short and simple
  • Strong call to action (CTA)
  • Solution-focused delivery
  • Matches the brand and the targeted audience
  • High-quality imagery

Furthermore, your explainer video should address the what, how, and why of your target market. In detail, it should solve the problem of your target audience, how you will solve the concern, and why they should buy your product or service. 

  1. Use it to Communicate Effectively

Using a  corporate explainer video is like talking to your targeted audience without being in front of them in person. Additionally, take note that video is now one of the most effective forms of content marketing. It uses visual information to inform and motivate your niche, stimulating both the visual and auditory senses, allowing the viewer to consume more information in a relatively short period. 

  1. Deliver the Message Quickly

Say goodbye to the days wherein you need to talk for extended periods to get your message across to your target market. Furthermore, by the time you deliver your call to action, your listeners would already be bored to their teeth, particularly when you didn’t even offer them a chance to share their feedback and thoughts about your offering. 

With an explainer video, you can deliver the message in a short, informative, and fun way. Many explainers are about 90 seconds long. Since people tend to pay attention for less than 10 seconds, the faster you draw their attention the better. 

  1. Bring Your Brand to the Limelight

Companies are vying for the spotlight as industries are now more saturated than ever. It’s because business-minded folks know that they want to make money work for them instead of the other way around. Therefore, business establishments from different sectors are seemingly popping up in different locations globally. Use the power of explainers to help make your brand stand out from the rest of the crowd. 

The best explainer videos are created according to a business’s brand guidelines. Use the right explainers that use a variety of colors, fonts, and stylistic approaches to create a visual delight that’s consistent with the rest of your marketing endeavors.

  1. Improve Overall Conversion Rates

Having the right story in the right format and tone is important for converting potential customers into long-term and repeating clients. Explainer videos are designed to elicit empathy from your audience to help them identify a problem that you’re trying to solve. By building trust and understanding from the onset, your customers are more likely to buy from you instead of your competitors.

  1. Enhance SEO Rankings

Focusing too much on the audience without considering your online presence is a recipe for disaster for your business. Have you tried doing an online search and the results didn’t show what you wanted? That can be the fate of your business if you’re not taking advantage of explainers. 

Explainer videos can promote numerous benefits to your business, including:

  • Becoming Highlighted on Search Engine Results

Relevant videos to your search keywords should appear first on search results. Creating an explainer video generates website traffic and helps boost your search engine rankings since your targeted audience will be able to see your link first than others. 

A well-designed explainer video can help keep the audience engaged and motivated throughout the entire video, reducing bounce rates and promoting enhanced SEO rankings. Also, don’t forget to add a call-to-action button to interact with your target market, which can also improve your site’s SEO.

  • Gain Quality Backlinks

Imagine this scenario: you’re looking for a replacement for an expensive part and you want to ask a mechanic to suggest which solution is the best for you. If the mechanic is not trustworthy, you will most likely buy the part even though its price is beyond your budget.

The idea of gaining high-quality backlinks through SEO will help increase your brand’s trust rating to your target audience. However, many factors can affect the success of a backlinking campaign, but an explainer video can help you out for this particular project.

With an excellent explainer, you become more relevant than before to your niche. Use the correct keywords, meta titles, and descriptions to ensure your website is going to be disseminated with other online portals, promoting more backlinks and traffic to your online business than before. 

  • Improve Website Retention Rates

Imagine a customer entering your business establishment, only to leave within a few seconds of entering the premises. A similar scenario can happen to your online business if you don’t take advantage of explainers. 

Explainer videos can help your target audience stay on your website for longer periods. Take note that you only need your viewers to stick around for a minute to help trigger search engine algorithms that your company’s website is a reliable source of information. 

In turn, it can lead to other benefits, such as improved search engine results and better sales conversion rates. 

Final Words

Animated explainer videos are becoming more popular in today’s world. Use the right explainer, and can be your main weapon for your target audience to know that your brand is their go-to solution for their specific needs. Consider hiring a reliable explainer animation video company today to start reaping the benefits soon.


TBN Editor

Time Business News Editor Team