What if I told you that you could miraculously improve your WordPress site’s landing page performance within just 30 minutes and drive more conversions?
This article will teach you the most effective ways marketers revealed to improve a landing page’s performance for a WordPress site and generate more sales.
With that said, let’s dive in.
Tip 1: Improve Your Page Loading Speed
Numbers reveal that 53% of users abandon your website if it takes longer than 3 seconds to load.
Do you know what that means? It means that just by making sure your website loads within 2 seconds, you could win 53% more customers!
So, how to improve the page loading performance of your WordPress site?
The first thing you need to fix is to make sure you don’t pick a slow web host. For your website’s blazing-fast page loading speed, we recommend considering a powerful WordPress hosting like Devrims.
Other than that, here are some other tips on improving your page loading speed:
- Install a caching plugin on your WordPress.
- Always use the up-to-date WordPress version.
- Compress images before publishing on the web.
- Use a content delivery network (CDN) on your website.
- Use the latest PHP version.
There are so many other methods to improve the page speed of your landing page; to know more in detail, please visit this article.
Tip 2: Give a Clear Message
One of the biggest problems with landing pages, according to marketers, is, they confuse the visitors with a range of calls to action buttons. For instance, they may be trying to sell a course of theirs while encouraging the visitors to download their Ebook simultaneously.
You have to make sure that your landing page gives a clear message to your visitors.
An effective way to do that is to put yourself in a visitor’s place and then ask yourself how this landing page could be improved. Similarly, you can ask your friends to review your landing page to improve it at your best and drive the highest sales possible.
Tip 3: Consider the Length of Your Landing Page
The length of your landing page is an essential factor that determines what kind of conversion rate your WordPress website will get. Too long or too short landing pages generally don’t perform well.
According to marketers, how long a landing page should depend on what you’re trying to sell. For instance, if your goal is to ask the visitors to download your free or paid eBook, the landing page shouldn’t be too long.
But, if you’re calling the visitors to make a large purchase of around $1000 or more, it’s important for the landing page to communicate the benefits of your product clearly.
Another point to note is, digital marketers, recommend having one landing page for each goal. For instance, if you sell two different courses, it’s better to have dedicated landing pages for them to make your offer 100% clear.
Tip 4: Hire a Top Tier Copywriter
If you’re writing the copies for your landing pages yourself, you’re doing it wrong!
The expert copywriters know the art of researching your target audience and their pain points to target them for the highest conversion rates.
How persuasive your landing page copy is will highly impact your conversion rates. That’s one of the main reasons good copywriters are so in demand.
Anyway, you have to make sure your landing page comes with an eye-catching title. Having your main keyword in it while making it attractive would be even better.
Another critical point to look at should be meta description. Many people ignore meta descriptions, thinking that Google’ll replace them with something else.
But, that’s not always the case; Google still displays your meta description if it’s relevant and good. So, SEO experts recommend adding a unique meta description for each page of your website – be it a landing page – at any cost.
Other than that, adding multimedia content like videos, Google Maps, and powerful calls to action can improve your website’s conversion rate by leaps and bounds.
Tip 5: Have a Clear CTA at the End
Marketers believe in a direct response from the target prospects.
They believe that once they’ve explained the key benefits of their products on a landing page, they should not give the prospects enough time to think about it twice but to make a decision – a sale!
One of the proven strategies to ensure that is adding a clear call to action at the end. It needs to be visible and should stand out among the entire copy on the page.
In fact, marketers recommend using a different color for a CTA button than the colors on the page.
Furthermore, you might want to ensure that the CTA is clear and that the prospects know precisely what to do. Make it easy for them to make the purchase.
Tip 6: Add Social Proof
You see, the visitors on your landing page don’t want to trust you or your product. But what persuades them to consider your product as a legit one is a social proof.
Social proof can be in the form of video customer testimonials or testimonials in the form of text. Whichever way you proceed, we recommend adding original testimonials.
If you’re a starting business that doesn’t have customer reviews just yet, consider giving a discount to attract customers that’ll help you get more of them.
How to improve the landing page performance for a WordPress website? Here are the takeaways:
- First of all, work on the page loading speed of your website. It highly impacts how many people keep reading your landing page and make the purchase.
- Next, make sure your landing page doesn’t confuse the visitors; it must communicate a clear message.
- Also, make sure your landing page is neither too long nor too short. If you’re selling an expensive product, it’s recommended to go for a long landing page.