How to Get the Most out of Video Marketing

There are many effective digital strategies available to business owners who wish to improve their brand awareness, boost SEO ranking, and increase conversion—one of which is video marketing.

Video marketing is the process of using videos to promote one’s business online. According to Review42, almost 90% of marketers use video content as a key marketing tool in their campaigns.

Have you ever gone on YouTube and discovered a bunch of video ads by brands looking to promote their products or services online? If yes, those video ads are what we refer to as video marketing.

Now that we have explained what video marketing is, we can move on to video content that works.

Video Content That Works

In order for your business or brand to get the most out of a video marketing campaign, investing in the right type of videos is essential. 

Explainer Videos

Brands use this type of video content to explain certain concepts to their target audience clearly and succinctly. In those videos, a brand introduces itself to customers and explains what it has to offer. It is possible to find such videos on a business website’s homepage. Explainer videos are great as they help customers connect better with a brand. Texts are good, but studies have shown that they do not have the same effect videos have on consumers.

Testimonial Videos/Case Studies

Making case study videos that show the solution to a problem your potential customers are likely to encounter is an excellent way to build trust. 

Another way to go about building trust and increasing your chances of conversion is by creating testimonial videos. Consumers are more likely to purchase from a brand with real-life testimonial videos from previous customers.

Educational Videos

How-to and step-by-step instructional videos fall under this category. Brands use this medium to educate potential and existing customers about new processes, development, and products. For example, when most smartphone brands release a new product, they create an instructional video for their customers. 

Brands with products or services that are just too complicated to explain over text are known to use this medium to teach potential and existing customers. These videos are an effective way to connect with one’s audience, improve brand awareness, and get more customers.

Funny Videos

Studies have shown that humorous videos are better at sparking engagement than any other online content. Consumers are more likely to connect and do business with brands that make them laugh in their ads. 

One of the reasons why people love videos is because they entertain. Videos are not meant to be boring. We understand that the corporate world is not Hollywood, but brands hoping to capture the attention of their target audience are expected to offer something funny and exciting. 

Incorporating funny videos in your marketing campaigns will not just raise your brand awareness; it will also build trust with your potential customers and convince them to buy your products.

Interview Videos

Another type of video that brings great results is an expert interview video. Brands hoping to create trust and loyalty invite a renowned expert in their industry for an interview, which is filmed and published afterward.

When potential customers of your brand see you interact with an authority in your niche, they assume your brand is credible, and are more likely to do business with you.


Video marketing is growing in popularity. If you wish to increase your brand awareness and build trust with your target audience, it is important to start incorporating the appropriate video content into your marketing campaign. Do not be left out.