What is organic traffic?
Organic traffic refers to users that appear on your website from a search engine’s organic results and not paid ads. Organic traffic is always completely free and is a result of you having the most relevant, authoritative, and trustworthy search result. High-quality organic traffic comes from what the search engines recognise as high-quality and relevant content.
Why is organic traffic so important?
The main reason why organic traffic is so important is because it’s targeted. Users visiting your website from a search engines organic results are looking for your content. You didn’t push them to be there, they want to be. This means users are more likely to convert.
How long does it take to get organic traffic?
SEO is the process of maximising content creation, social media marketing, and technical website infrastructure to improve the visibility of a website. Increasing, earning, and holding the top spots in search engine results pages (SERPs) is a never-ending process.
Even if you have done all the hard work to get to the top, the chances are there will be competition looking to take your place or ranking factors making sure your site stays up to date. Google estimates that it can take a Professional SEO Agency at least 6 months before you start to see any real improvements. The top 3 Google search results get 75.1% of all clicks. SEO is a long process, but many businesses realise that fighting for those top spots will be worth it in the long run.
Where to find blog ideas
When writing a blog, you need to ensure that the content will be appealing to your target audience. A great place to start is by checking to see what your website is already getting organic traffic for.
Google search console is a free and easy way to check for organic search queries you rank for and how many impressions and clicks you get.
Once you have an idea of important keywords you can place them into a keyword research tool such as SEMrush’s Keyword Overview or Moz’s Keyword Explorer. Keyword research tools come with keyword suggestions, and some even tell you which questions are the most popular.
How to structure your blog
1. An attention-grabbing article title & subheading
If you find yourself struggling to come up with a catchy title, then Pinterest has hundreds of title structure ideas for you to place your keywords into. H1 should have your most important keyword and H2 should include your subheadings.
2. Body content
Body copy makes up the bulk of your blog. If your copywriting isn’t unique and high-quality here, then you shouldn’t expect yourself to rank. A general rule is that the longer you spend writing quality copy and the longer your post is, the more likely you are to rank. Anything above 1000 words shows that you have covered a topic adequately.
3. SEO title tag
SEO title tags are the titles that appear in SERPs. As the clickable headline is important for user experience, be specific and only include relevant keywords.
4. Meta description
Meta descriptions appear as snippets of text in SERPs. Perfecting this description with relevant LSI keywords will help to raise click through rates.
There are a few things you can do to optimise URLs such as using lowercase letters, hyphens instead of underscores, and short and well-structured URLs.
6. Image titles & alt text
Image titles are great for simply naming an image however alt text is proven to help enhance your SEO strategy. Accurately describing an image in the alt text will help SERPs to understand an image.
SERPs look for great content from people who know what they’re talking about. Creating high quality blogs will get you the organic traffic increase you’re searching for. A Digital Marketing Agency will be able to help you to write SEO optimized content, increase your domain authority and increase your number of backlinks if you’re looking to outsource your blogs.