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How To Find The Right Marketing Partner for Your Cannabis Dispensary

The dispensary business is booming, and with the legalization of cannabis in many states, it’s more important than ever to find the right marketing partner for your dispensary.

Marketing is one of the most difficult aspects of running a dispensary because there are so many different ways to do it, and so many restrictions on where and how you can advertise. You need someone who understands how to get customers through your doors!

Find a Company with experience in the cannabis industry

When you’re looking for dispensary marketing services, it’s important to find a company that specializes in the cannabis industry. For example, if you want dispensary SEO , make sure your partner is experienced with online dispensary marketing . It takes more than just an understanding of traditional advertising like billboards and print ads to market effectively in today’s digital age!

Doing a simple Google search for a dispensary marketing agency is always a good idea, and a great way to weed out the companies that don’t focus on your products specifically.

Choose a Company With A Solid Client Base

Another thing to consider when choosing dispensary marketing services is how many clients they have helped over the years. You can even ask them about their most successful campaigns so you know exactly what kinds of results they’ve been able to achieve for other dispensaries. Of course, this doesn’t mean that all companies who haven’t worked with as many dispensaries are going to be bad – but it helps if the company you choose has extended experience with cannabis strategies.

Know what services your marketing company offers

When you’re looking to partner with dispensary marketing services, it’s important that you know exactly what kinds of strategies they offer. Some great dispensary marketing companies will only do dispensary SEO or social media management , but others might be able to handle all aspects of dispensary advertising . You can also ask about their online dispensary reviews strategy – this is especially helpful if there are many dispensaries in your area because no one wants to compete against several businesses at once!

Find a Company That Uses Data Instead Of Guesswork

One final thing to consider when choosing a marijuana dispensary marketing partner or any other type of dispensary advertisement company is how much data they use for their decisions.

Any effective method should always rely on hard facts and numbers rather than just guesses, so make sure the dispensary marketing company you choose to work with has access to a lot of resources and information. This way, they can create dispensary campaigns that are based on actual numbers instead of just guessing about demographics or other key dispensary factors .

Find a marketing company that fits your budget

Of course, dispensary marketing services don’t have to be ridiculously expensive. In fact, there are many dispensary advertising companies that offer affordable dispensary SEO and other cannabis strategies . You just need to do your research! Remember that it’s important not to go for the cheapest option – you’ll want a company with an established presence in the industry so they can get actual results.

Most dispensary SEO campaigns will average around $4,000-$7,000 per month due to the high competition you’ll be facing online. 

Branding and logo development will have a price tag around $500 per item, but is more than worth it.  Keep in mind this is a key part of what will stick out to your customers when they see and recognize your brand.

Dispensary website design will run anywhere from $3,000-$8,000 depending on the company and experience they bring to the table.  Don’t be afraid to spend a little extra on this part of your campaign, as it acts as your best salesman and is the face of your company on the internet!

Final Thoughts on Cannabis Marketing

The most successful dispensaries execute great marketing campaigns , but choosing the right partner is also essential for online success!  Make sure you know what dispensary marketing companies can offer before making a final decision, and always ask questions if something isn’t clear.

To learn more about how this all works, you may find this article about getting more customers to your dispensary very helpful!