How to Find Motivated Sales Talent to Grow Your Brand

When it comes to expanding business operations and growing a brand, there are no two ways about it: you need a crack sales team that knows how to deliver concrete results.

Salespeople are your frontline workers, reaching out to new customers and partners and helping them understand how your products or services can change help, and sales leadership is your brain trust, tackling the macro questions that need to be answered in order to build a winning strategy.

This means that if you are setting aggressive targets for growth in 2021, you need to make sure you have the sales capacity to meet them. And this means you need experienced sales personnel.

The Challenges of Building a Successful Sales Team

As anyone who has experience in sales management knows, it is not exactly easy to find committed salespeople who are in it for the long haul. There are several reasons for this, and they need to be taken seriously if you are to build a sales dream team.

  • Turnover: Sales has one of the highest turnover rates in any industry, and many departments face chronic shortages as talent leaves and new hires have to be onboarded. This drains resources and keeps your team from peak performance.
  • Burnout: Due to the stressful nature of the job, many new hires don’t last long. The pressures of having to close day-in and day-out can be exhausting, and not everyone has what it takes to deliver long-term.
  • Training: Sales relies on soft skills, many of which are transferrable from industry to industry. But even a veteran salesperson needs to be trained to sell new products, and to master the marketing language that your company has developed. This requires an investment of time and resources.

These issues exist in just about every department in the world, and the difference between successful and unsuccessful teams often comes down to how thoughtfully these challenges are met.  

How to Find the Very Best Talent

Growing a motivated sales team starts with hiring people who have the right balance of skill, experience, and aptitude necessary to get results. But what’s the best way to find this kind of high-grade talent?

When looking for sales jobs, most non-professional salespeople use job forums like craigslist or Kijiji. But professionals looking to find sales jobs understand that sales recruitment agencies are a far better option, so this is where you should look if you want to build a sales team with the experience and skill to bring in more business.

Sales recruiters have extensive databases with contact information for hundreds of thousands of salespeople, and use sophisticated software tools to sort candidates based on their industry expertise, personal qualities, and aptitude.

Using sales recruiters like Sales Talent Agency helps you zero in on the personnel who are most likely to be a good fit for your company, taking the guesswork out of the process and helping to ensure that you end up with a dedicated team.

There are many challenges facing companies hoping to grow their brand in 2021, but one of the most important will be ensuring that your sales team stays energetic and engaged about growing your brand. To do that, you need a team that knows how to meet their goals under even the most difficult conditions, so hiring top-level sales talent should be your first priority.