If you are looking for incredible advertisement materials, you can never go wrong with Calendar Printing. Major surveys show that consumers are thoroughly impressed by businesses that send them calendars as gifts. And if you compare the retention rate of calendars to other materials, it turns out to be stunning.
Since they are time-based, they have to be planned beforehand. Usually, calendar printing starts in the middle of the year and they are distributed during the last months. That is when customers actually want them. So, make sure you are printing and sending them out on time.
But to print them, you need to ascertain their design beforehand. How to manage that?
Crafting the theme is the most primary step in the process of creating your calendar. Here is the paradoxical part of it: do not use the themes that are trendy. You are printing Custom Calendars for the next year. And trends keep changing. So you should be futuristic in your approach. Think about emerging trends or the things that could be trendy next year.
Create a list of different ideas that you would like to apply. After writing them down, eliminate those that are guaranteed to be dead. Now you will be left with only those that are going to create waves in marketing.
If you want to make wall calendars, make sure you are using different designs and printing for different months. Again, make a list of designs that you want and then eliminate those that feel less important. Wall calendars have multiple pages so you have a lot of space to use your ideas. But if you are opting for one page only, then choose only one, solid design.
Use photos with great care on Photo Calendars. It is always preferable to use original product images. You can enhance them but their overall nature should be authentic. For instance, if you own a restaurant, you can use images of your dishes. This will make sure customers come to see you and try out your cuisine. Similarly, if you are into the real estate business, you can post photos of different homes.
It is also crucial to apply images that show emotions and tell stories. For example, if you are operating a travel agency, you can use images of happy travelers that have used your services. Instead of using stock photos, use images that show real emotions that you have captured yourself. The resolution should also be exceptional. Printing has advanced to the level where you can use images of brilliant appearance instead of using grainy photos.
When it comes to choosing text, you can inspire a lot of consumers to achieve great things in life. Opt for different quotes for different pages, especially if your calendar has a lot of pages. Humor can also be added to the mix.
Printing the right size of the font becomes even more important when you are dealing with personalized calendars. Since they are usually seen from some distance, the text on them should always be legible
But only the size is not important. Choosing the right amount of text is also critical. If the appearance of your calendar is cluttered, and the text on it is jumbled together, it will look thoroughly unappealing and unattractive. Your text should be streamlined and well-placed.
Do not be Boring:
Usually, calendars are made using a typical template that involves printing days, some photos, and quotes. While it is a solid base to start with, you can always go further and be creative.
Print a to-do list to help customers keep track of their activities. You can add the option for marking meetings and appointments. This will help consumers to arrange their activities in a better order using your calendar.
Mention important holidays as well. But that is a basic thing to do. Step even further and mention your sales days. Inform customers about your upcoming campaigns so that they can avail of your offers at that time.
It is one thing to think about something and another thing to turn your ideas into reality. Once you have decided the images, colors, fonts and the like you want to use, it is time to print them out. But do not go into it full from the start.
Choose the right printing agency, first of all. You will find a lot of them in every city. The printing industry has exploded even after the usage of online marketing. Competition of this sort is beneficial for purchasers since they get the material at cheaper rates.
Check the quality of all the agencies and go with the one that provides you the best services for your expenditure. If you do not find a good one in your neighborhood, surf the internet for online Calendar Printing. There are a lot of brands offering spectacular services online.
Once you have decided all of this you can proceed towards actualizing your thoughts. Make sure you are ordering just a template at the start to make sure that the design you thought actually looks good in reality too. Sometimes, brands create seemingly beautiful designs on paper but they turn out to be not that attractive in reality. Printing just a template can let you avoid this discrepancy.
If your idea has turned into a beautiful design, go ahead and print more. Otherwise, make pertinent modifications.
Making calendars for your company can be a challenging task. You have hundreds and thousands of quotes, images, and fonts at your disposal. Hence, you need to be proactive in choosing your design. A slight mistake can ruin your day. But if you are able to create designs that customers appreciate, the returns can be higher than expected.