Want to know how to make money without an office job?
Let’s set the deal straight. Starting a social media marketing agency is no easy game. It can require a hefty amount of effort and time, just like any other business. But if you know the right tools and strategies, you can easily earn a hell lot of money from it.
In this digital era, no business can survive without being active on social media. And trust me, not every business owner knows how to use social media in a way that can win potential leads and sales.
This is why if you know what it takes to run successful social media campaigns, you can convert your skills into monetary gains. By managing the social media of other businesses, you can make a good amount of money for your services.
But don’t know where to start? Nothing to worry about. In this article, I will teach you how you can start your own SMM agency and make a living out of it.
Here’s a glimpse of what you will have to keep track of:
- Choose your Niche
- Establish your Digital Presence
- Prices and Packages
- Reach out to Clients
- Audit your Progress frequently
Choose Your Niche
Before you start your own SMM agency, you need to identify your niches. In doing so, you will have to keep track of fields that are high in demand and in which you are comfortable to work.
Identifying a niche helps you to narrow down the businesses or industries you can work on. Each of them has their own requirements and potential target market.
Remember every business needs different types of social media content, even if they are on the same platform. For example, an online store of leather jackets can’t use the same Facebook campaign as a firm whose services go by the headline of No. 1 Writing Services, where students get their essay done uk at an urgent deadline.
Thus, when starting your very own social media marketing agency, you should work in the industries that are in accordance with your skills and knowledge.
If you are fine with working in the technical industry, then you should go for it. On the other hand, if you have sufficient knowledge about fashion and enjoy following the trends, then such a business will do charms for your agency.
With this, you can spend adequate time in structuring the strategies and campaigns for the businesses rather than spending your time in researching what they actually do.
Niches for Social Media Marketing Agency
I have made a list of some high-value SMMA niches that you can target and work with to earn money.
- Gyms & Fitness Clubs
- Real Estate
- Beauty Salons
- E-Commerce Stores
These are some in-demand industry niches that have always proven to be profitable, having great opportunities to bring potential leads easily.
Establish Your Digital Presence:
When you run a social media marketing agency, you have to show your potential customers what you are going to offer them. But how would you show them when you’ve just started your agency and have no prior experience? By maintaining your own digital presence.
Think of yourself as a business owner who has posted a recruitment advertisement with the tagline Content Marketer Required at $7/hour. Many people have responded to the advertisement and sent their resumes. Your first instinct will be to focus your attention on individuals with the highest experience.
The same notion applies to the world of social media marketing. Businesses want to make sure that their campaigns are in the right hand. By establishing your digital presence, everybody can know what you do and how you do it.
Once you have identified your industry niche, let’s suppose its Gym & Fitness, you can establish yourself as a prominent Fitness figure on social media channels.
Doing this will help you establish yourself as a Social Media influencer of health and fitness, and whenever any potential client will notice your presence, they will get the idea that:
- You have knowledge about healthcare and fitness techniques.
- You are good at digital marketing, and you know how social media marketing works.
- You have a big fan following and you can bring potential leads.
Your social media presence should be focused on your selected niche, and as you will be targeting businesses, your presence on B2B oriented Social Media platforms such as LinkedIn is very significant.
Formulate Prices and Packages:
Structuring your prices and packages helps the client understand what you are actually going to offer them. So, in the end, you won’t have to deal with clients asking for things you are not paid for.
Now the question is how much should you charge the clients for your services? Well, it totally depends on their requirements. You can charge anywhere from $250 – $1000 depending on the services you are going to provide them.
Make sure to state clearly each and everything that you are going to offer within the package. You can also charge your clients on an hourly basis, but most businesses prefer to hire people on a monthly or weekly basis.
The breakdown for earning $2,000 per month from SMMA:
- Get 1 client paying you $2,000 per month.
- Get 2 clients paying you $1000 per month.
- Get 4 clients paying you $500 per month.
Reach out to Clients
Getting your first social media client is one of the toughest parts of the SMMA venture. You have to understand that your client is not coming to you, but you have to reach out and offer your services.
Start with your friends and family members. If anyone of them owns a business, you can offer your services at a minimal price. But, there are some proven ways to get social media clients if you do it right and stay patient.
- a) Find Your Potential Clients On LinkedIn
You can search for potential clients (business owners) on LinkedIn and make good connections with them. After a week or two, you can offer them your proposal.
- b) Offer a Free Trial Month
Run Creative Ad Campaigns on your social media channels and offer a free trial month for every business. This will help you gain the trust and confidence of your potential customers.
- c) Pitch Clients Manually
Install Email Scraper in Chrome Extension and search your niche keyword on Google. You will see plenty of results in search results, as the extension will scrap email addresses of every business. You can then pitch to all the business owners manually.
- Audit Your Progress Frequently
Now that you have some clients, the next thing you need to do is show them good results. For that, you will have to give your best by running creative campaigns that bring leads.
Monitor your progress daily and run A/B testing in your Ad campaigns to see what is working and what’s not. Make sure to engage in continuous learning, so you can always do better in your next project.
Once you’ve made your clients satisfied by giving them positive results, they are surely going to refer you among other businesses.
Starting your own social media marketing agency may sound difficult, but if you really want to change your lifestyle and earn thousands of dollars per month, you can do it easily using the right tools and strategies. Two formulas that you should remember when initiating your SMMA Agency are Consistency and Patience!
So, now you know how to start SMMA agency. But running it might be a little bit expensive because you have to cover all setup charges or salaries. What if you do it yourself laying at your bed?
You don’t need to hire any graphic designer to design your social media posts. Use Snappa, Venngage, and Canva instead.
You will need more resources and professional designers, and content writers later. But at the start, you can rely on these professional’s tools to do everything free of cost.