How to Do SEO for Shopify Website

SEO is not a static, one-sided element. There are numerous factors that you need to consider.

From on-page content to off-page links and technical specifications, here’s everything you need to know about doing SEO for your Shopify store.

On-page SEO

This refers to content and HTML code optimization. Improving this will help enhance site usability. At the same time, it can help yield high-quality traffic.

In terms of on-page SEO, here are some things that you should do:


  • Titles, URLs, meta-descriptions, and alt-tags should not only be readable to search engines; they should also be comprehensible to people reading them.
  • Make sure to optimize all the pages of your store. That includes your home page, about us, contact us, product pages, and blog – to name a few.
  • Don’t forget to optimize your website’s meta-title, meta-description, headings, and subheadings with keywords.


The right photos help website performance. Remember, files that are too big can slow down the website, and this is bad for your search engine rankings.

  • For product images, a JPEG file is the best choice. Despite its small size, it boasts of a high-quality image.
  • Due to the lower quality of GIFs, they are more suited for simple background images, thumbnails, or small icons.
  • PNGs are best for banners and blog post covers, among other things. These have bigger sizes though, so be careful when you use one!

Off-Page SEO

As the name suggests, off-page SEO for Shopify is something that is outside your control. Despite this, many experts believe that it contributes to 75% of your website’s SEO.

So if you want to make the most out of this element, you should focus on the following:


This is a link that originates from a website that is not your own. An important ranking factor, backlinks make the search engines think that your website is reliable and credible.

A good way to earn quality backlinks is through content creation, public relations, and customer and partner links.

Guest blogging

This is more of a reciprocation thing. You write an informative article for a certain website, so you receive backlinks in return.

Forum posting

Visit forums and Q&A sites that are related to your products. More than just providing an insightful answer, your post allows you to link back to your store as well.

Social content and influencers

Millions of people use social media. Not only are these good venues for promotion, but they can also help you earn some publicity and backlinks.

This is especially the case for influencers, whose recommendations are heeded by their hardcore followers.

Link exchanges

Look for companies that offer related products as you could ask them for a link exchange. This is somehow similar to guest posting – you talk about their products in your blog, and they talk about yours on their site.

Technical SEO

True to its name, technical SEO for Shopify is all about improving the technical aspects of your store.

Here are some tips that can help enhance your website’s technical features:


While an infinite scroll option is ideal for endless shopping, this could result in products not being indexed by search engines.

To prevent this, you need to add a pagination element to your URL. You can also use pagination tags in the “head” part of the page.

Faceted navigation

This option allows your clients to filter their searches by style, size, and other factors. While this is helpful for customers, it can lead to long URLs or duplicate pages that are bad for SEO.

You can avoid this by using canonical and no index tags, as well as robots.txt options.

Product options

If you are selling a product in different colors, you should avoid making different pages for them. This will lead to cannibalization, so the search engine ends up confused with what page to rank for a certain keyword.

With that being said, it’s best to make one page for each product. Just make sure to include the color and style options.

Out-of-stock items

If your product is out of stock and you don’t know when it will be replenished, make use of a 301 redirect. But if you’re sure that the item will be back in stock anytime soon, the best option is a 302 redirect.

Out-of-season products

If your store sales vary according to the season, don’t remove the outdated products just yet! Keep the pages live so some users can still search for them.

Rendering such products ‘offline’ will affect your visibility in search engines. For indexers, it will appear that you’re migrating your website every so often.

While it’s easy to do these tips by yourself, you need to know if what you’re doing is actually working. This is where Shopify SEO audits come into play. Not only will you get results, but you’ll be given insights on how to improve your ranking even more!