The search engine optimization (SEO) is the visibility of a website or web page in a search engine’s natural or un-paid search results which helps the website to rise in rank on any search engine.
This process helps them to increase business all over the world. For this, it is also important to have a solid strategic plan and a good rank in keywords to reach out to the users.
Some ways of keyword research for SEO are as follows:
The power of keywords research helps in targeting your market, like products, services, or other topics that address your website. Keep a few keywords in mind that you would like to rank for or create a keyword research tool and enter those keywords to discover similar and average monthly search volume of those keywords.
It will help you determine the type of keywords required. A keyword research tool discovers other keywords, common questions, and topics of your content that you might have missed.
Checking the Mix of Head Terms and Long-Tail Keywords:
Head terms are keywords that are generally shorter and more relating to the characteristics of a group. They are just one to three words in length. On the other hand, long-tail keywords are longer keyword phrases that usually contain three or more words.
It’s very important to check that you have a mix of both head and long-tail terms, which helps you to balance the keyword strategy. Head terms are usually searched more frequently, making them much more competitive and harder to rank for than long-tail term keywords.
Keep Track on the Competitors Rank for Your Keywords:
If your competitor is ranking for particular keywords that are already available in your list, immediately change the keyword and improve your ranking. Never ignore the ones which your competitor is ignoring, it will give you an opportunity to buy market shares on important terms. It will increase the partnership with the SEO Consultants Sydney.
You need to understand the balance of terms that might be a little difficult due to competition, oppose those terms that are a little more realistic, this will allow you to maintain the balance to mix of long-tail and head terms. Your goal is to make a list of keywords that will help you make progress towards greater ranking and reaching more SEO goals.
Use of Google AdWords Keyword Planner:
To narrow down your lists of mixed keywords with quantitative data, you can use Google AdWords Keyword Planner, for this, you will need to set up an AdWords account and Google Trends.
In Keyword Planner, you get search volume and traffic estimates for keywords. But when Google transitioned from Keyword Tool to Keyword Planner, they remove a lot of interesting functions. You can recover it by taking the information from Keyword Planner and use Google trends in filling up some blanks. It also helps to flag any terms that have too little or too much search volume on your list. Before deleting always check their trend history and projection in Google Trends.
Research of the keyword sounds like the most basic and relating task. It is very important to bucket the topics which are relevant to your audiences. Every time you learn something as you research for keywords.