How to design your Social Media plan?

In today’s article, you will learn how to design your Social Media plan, because, although many people believe that you only have to have accounts on social networks.

Having a presence on social networks implies activity and, above all, transmitting a certain way of seeing the world and reality. It implies transmitting the philosophy of life that your company has.

That is why, if you want to take advantage of social networks, and not have a testimonial presence in them, you are interested in acting intelligently, and, for this, it is essential to have a good strategy.

Define general objectives

The first thing you have to do when creating a Social Media plan is to define the general objectives that you are going to have. And it is that, in the world of online entrepreneurship, a very frequent mistake is to start using social networks without stopping to think about what you want to achieve.

The objectives that can be sought through Social Media are very varied. Below, you can read some common objectives that exist in the management of social networks, although there may be more (after all, it is a very broad scope).

On the one hand, you can try to get more traffic to your online store blog, which can help you achieve better SEO results, for example.

Another option is to try to get sales, which, although social networks do not have a very high ROI, if done well, they can lead buyers to your online store.

There is also the option of wanting to get followers and precisely likes Buy Instagram Followers UK this is one of the objectives most frequently pursued in the field of social networks.

In short, the first thing you have to do is define general objectives so that the entire subsequent plan is adequately directed towards achieving those objectives.

Establish the necessary social networks

Once you are clear about the objectives you are looking for in general terms, you can ask yourself which are the most appropriate social networks to achieve those objectives, since not all social networks are the same.

Remember that this is a purely visual network, so your photos must have good quality and be pleasing to the eye to attract more followers.

Generally, companies that use Instagram to publicize their products generate a very good brand image, because they are publicizing their products in a very elegant way, and that is positive.

However, for example, that social network is not especially good for converting into sales, something that does allow Facebook to do better.

As for obtaining traffic, Twitter is a good option, because it is much easier for the content you share (your blog posts, for example) to go viral.

In short, you have to properly select social networks, because not all social networks are equally useful in achieving the different objectives that you have set yourself.

Define your audience on each social network

Once you have the chosen social networks, you have to see what specific audience you want to attack within each of those social networks. And it is that the people who use Facebook are not the same ones that use Snapchat.

When you already have the social networks selected, you must determine how you are going to focus on the audience that will be within those social networks and that has the potential to buy from you, for example, if you focus on a young audience, you are likely more interested in focusing on Snapchat than LinkedIn.


However, once you have made that segmentation, and you have three or four social networks to attack, you also have to define as best as possible the specific “buyer persona” that will be within each social network.

In this way, you will only be in those social networks that will be useful to you, under the type of person that usually uses them and the target that can best respond to your needs. In short, you will be attacking the best possible audience twice.

Set specific goals

After choosing the networks that best suit the needs of your brand, it’s up to you to define the specific objectives you want to achieve in each one.

For example, you may want to be on Instagram to improve your branding, but when using Twitter, you may want to get more traffic.

Therefore, you have to define those objectives and establish the objectives you want to achieve in terms of metrics, such as the number of followers you want to achieve Buy Instagram Followers Cheap help you to complete in a certain period.

These goals are useful because they allow you to have a clear focus that allows you to move forward. Otherwise, you can be doing different actions on social networks without having any north that tells you where you are going.

Select relevant KPIs


With the above, you can start selecting the most relevant KPIs (Key Performance Indicators) to measure your progress towards achieving the specific objectives that you have set, which will allow you to achieve the general objectives of your plan.

The relevant KPIs can be the degree of engagement your content has measured in terms of likes and shares, or the number of new followers you are receiving weekly.

These KPIs depend entirely on the objectives you have set for yourself, so you cannot be advised a priori of what you should measure. Simply, depending on what you want, you have to select one or the other.

However, it is important to understand that, on some occasions, you will not only have to look at the KPIs of social networks but also the KPIs of your online store.

Another important aspect is that you look at qualitative KPIs, too, and not just quantitative ones. For example, a qualitative KPI can be how many influencers mention or retweet you, because that makes a big difference in terms of branding.

You should take all these aspects into account and if you do not have much experience in this regard.

Define your content strategy

Once you have all of the above clear, you have to define your content strategy, which is what will allow you to achieve the specific objectives that you have set for each social network, and also the general objectives.

As you can suppose, each social network has to have a different content strategy aimed at achieving the best possible results. The visual content of Instagram is not the same as the 140 characters of Twitter, as you can imagine.

There is no need to explain here the different types of existing content and what their objectives should be since that has more to do with defining a content marketing plan.

However, it is important to note that the content plan with which you work must always be closely related to Social Media, insofar as both are fed back, and you are interested in making the most of the synergies that exist between the two areas of online marketing.