In 2022, the American commercial real estate investment volume fell by 17%, which has made the industry even more competitive. However, the volume was still the second-highest on record, so it’s not like things are dead in the water. It just means that you’ll have to work a little harder to attract the right clientele.
As you may already know, marketing plays a big role in bringing in prospective buyers. While many real estate professionals focus on digital marketing, offline channels are just as important.
Read on to see how you can design professional and beautiful commercial real estate signs that’ll make people flock to your properties.
Get Your Branding In
Everyone knows that branding is the number one thing when it comes to marketing. If you don’t get your brand elements in, then you won’t have a good public image.
Elements to focus on include the logo, color scheme, and tagline. This will build brand recognition, especially if you’re already using these things uniformly across your materials, such as brochures and website content.
If you have consistent branding across all signs, this will help establish a professional image too.
Pick an Appealing Color Palette
You may already have a color scheme for branding; however, chances are, you’ll also have to choose more colors to put on your real estate signs. This can be a tough task, as they should catch people’s attention but not in a bad way either.
You can always use a color wheel to double-check that the shades you pick don’t clash with one another. Ideally, you should go with bright and attention-grabbing hues. Just make sure they don’t create visual confusion or that they mesh well with your existing brand colors.
Use High-Quality Graphics
Do you want to include images or illustrations on your real estate signs? Then don’t cheap out here.
The signs will most likely be the first impression that potential buyers get of your company, and if the graphics don’t look great, they may not think too highly of you. This might be enough for them to turn to your competitors who are using clean and crisp images.
You should avoid pixelated or low-resolution images. If you need to, pay for high-quality photos and graphics so your signs are pristine and top-notch.
Keep Things Simple
You might want to cram your commercial real estate signs with information. After all, you only have one chance to make an impression, so you might as well shove everything you can onto the signs, right?
This can be a huge mistake. When there’s tons of text and pictures on a sign, it can become so busy that it overwhelms people. As a result, they won’t want to find out what you’re trying to convey.
It’s best if you keep things simple. Focus on the essential details, such as the property type and any unique selling points. Keep the images to a minimum; pick and choose these wisely.
Don’t Forget Your Contact Information
With that said, don’t forget to include your contact information! There’s nothing worse than getting a person who’s interested in buying, but can’t reach you since your sign doesn’t have this vital info.
Include clear and up-to-date contact information, such as your phone number, email address, or website. Consider placing a QR code on the signs so people can easily scan it on their phones to load up your email or site.
On this note, encourage them to reach out by adding a strong call-to-action (CTA). This should be a statement that encourages people to contact you or visit your site for more details.
If you don’t already have a website, or it needs some work, then hiring an expert in commercial real estate marketing can be beneficial. They can create something refined that potential buyers will be impressed with.
Ensure the Text Is Legible
You might favor a font because it looks nice to you. But have you only ever seen it on a regular piece of paper? Then it may look completely different when you blow it up on a sign.
In general, you should go with a clear and bold font, so again, keep it simple. Try to stick with only one font (two max); if you have too many different fonts in the same design, it can become chaotic.
To improve visibility, use contrasting colors between the text and background.
In addition, while you’re tweaking the text, make sure it’s compliant with local regulations and restrictions for commercial real estate signs in the area.
Consider the Size and Placement
Think about where a physical sign would be. The placement should be in a visible and strategic position. Ideally, this would be near the property being advertised, such as its front lawn.
Choose the right size sign to ensure all elements fit on there perfectly while still being visible. It should catch the eye from a distance too.
Choose Durable Materials
Mother Nature can be unkind sometimes, so you’ll want to pick durable materials for your signs. Otherwise, you’ll keep spending money to replace ones destroyed by moisture and UV rays.
Great materials to choose from include metal or weather-resistant acrylic. With these, your real estate signs will look professional and well-maintained with little effort.
Create Effective Commercial Real Estate Signs
If you’ve been struggling to generate interest and inquiries for your properties, then it might be time to rethink your commercial real estate signs. The design can make all the difference between someone driving past it or stopping to take down the information, so it’s worth spending some time, effort, and money on.
By using the tips we’ve laid out in this article, you can increase the chances of attracting potential buyers to your properties. And as a result, you’ll increase your profits in no time.
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