Do you offer Black Friday Cyber Monday deals every year but no one was paying attention to your offer? Do you want to create a master plan to win Black Friday Cyber Monday game?
If these are your questions, then you’re in the right place.
Here I’m going to share a solid strategy or master plan which you should implement in your business to succeed in Black Friday Cyber Monday sale.
Before starting, I would expect that you have your own online business where you are selling any product or services.
However, if you’re just starting your online store, then you need to put more effort than the established ones.
Alright! Now let’s see these strategies to grow your business during Black Friday and Cyber Monday.
Let’s dive in!
Why Focus on Black Friday Cyber Monday Season?
Many of you might don’t know the shocking stats of Black Friday Cyber Monday shopping, that’s why you don’t even put more weight on marketing these days. Right?
That being said, last year only Black Friday shopping crossed $7.4 billion in the US.
And the more insightful 142.2 million people shopped online. That’s beating offline shopping.
If you have never made Black Friday deals or sales before then this year, you should start it.
As I told you earlier, this guide is just for online businesses who have built their online presence and want to increase sales during this kind of seasonal event.
Seasonal events are big business days if you plan it well; it gives you well profit.
Even as per some predictions, this year Black Friday Cyber Monday sale will beat every record and this time jump will be high towards online shopping mostly after COVID-19 pandemic.
And that’s the significantly higher sign for you as you have your own online business.
But wherever there is big business, you’ll see more competitors compete with you. However, to stand out from the crowd you have to have smart strategies well planned and executed before the business days.
So let’s see these strategies right now!
Solid Business Strategies For Black Friday Cyber Monday
Here are the best tips that you need to implement in your business to win seasonal events.
1. Decide Your Profit Goal
The goal is something that everyone needs to have, to decide what’s your end goal is?
Once you’ve goal you start working on it to become successful one day. Similar to that to make Black Friday Cyber Monday sale success you need Goal or end goal.
Now more specifically, why do you need a goal here?
It’s because once you’ve goal in terms of how much revenue or sales you want to achieve this year during Black Friday season, you’re good to decide the marketing and discount plan accordingly.
For instance: you could have the plan to get 5000 new users in Black Friday Cyber Monday promotion.
This way, decide your goals and let’s move forward to the second strategy.
2. Decide Attention-Grabbing Deals
Once you have a goal in your mind now it’s time to decide what to offer or discount you’re going to give to your customers.
To decide discount or offers you need to do proper calculation so that offer would be attention-grabbing as well still you’re in profit.
In other words, whatever you decide to give as a discount you must be in profit to achieve that decided goal.
Now, for example, if you see web hosting Black Friday deals here, You can see many deals on different hosting companies. Now check their regular price and discounted price and find what’s they are doing.
In short, you should offer more discount as possible till you’re in profit.
3. Start Marketing to Spread your Offer
It is obvious that without doing marketing no one knows what you’re offering. Right?
So a solid marketing strategy is very necessary to execute your black Friday plan.
Now on the internet, you have many options to market your offers in front of your potential buyers.
Here’s what you can do:
- Start creating more post on your social media pages
- Start promotion via paid ads
- Create pop-ups or banner on your website or store.
- Start sending offer email
Use all these ways to promote your deals all over the internet.
However, all planning and execution should be started earlier before a month or two months according to your business goal.
If you’ve never tried Black Friday Cyber Monday promotion for your business yet, then start doing it this year itself.
If still, you’re thinking!
Your competitor will surely steal all potential customers in just a few days.
Frankly speaking, don’t take it as lightly. And if you’ve decided to do promotion this year then don’t forget to start it earlier according to your business end goal.
Above given all business strategies for Black Friday Cyber Monday is worth to use in your business. So reread it properly if you missed something.
I hope you found it helpful. If so, don’t forget to share it with others to help them too.