Introduction to the reason behind web design agencies existence in 2022
As the need for websites rises, small business owners and entrepreneurs are becoming more interested in owning high-quality websites. While there are many DIY (do it yourself) solutions, all entrepreneurs and small business owners that are SERIOUS about building their business, will inevitably choose to create their own website and own it.
Here’s the thing; using Wix, Squarespace, Shopify, etc. is very much like renting digital real estate. You build the website on someone else’s platform. After a year, prices go up, your needs increase, your clients want more, and you begin to experience tremendous barriers when using a rented website.
To have full control over your website, you need to OWN it! That’s why design agencies are so attractive to small business owners and entrepreneurs.
A good example is the NY-based Web Design Agency Aleph Website. So let’s explore more how they made it happen and help you mobilize your efforts and resources to do just the same!
What do you need to do to move from freelance to an agency status?
Let’s face it, most web design agencies were, formerly, independent freelancers. They came together and built a team that provides all in-house website services to small business owners, and that’s how they shifted from freelance to agency status.
In essence, you need to move your clients with you. If you’re doing a good job, most of your clients will not wish to change you, as they are satisfied with their services. In fact, your clients will inquire for recommendations for web dev solutions, paid Ads, social media content, etc.
This is where you have the opportunity to bring in one of your friends who is good at providing the service that your client is asking for.
Step by step, you introduce more of your friends or trusted professionals to the combination.
Before you know it, you are a team of freelancers helping the clients grow from small to medium-sized organizations!
What is required from freelancers to be able to open a Web Design agency?
A web design agency requires that you have a minimum of 3 members.
- 1 developer,
- 1 designer and
- 1 SEO specialist
This 3-member team is able to produce awesome designs, make them fast, and optimize them to rank for the right keywords on search engines.
This is the ideal beginning of a Web DEsign agency. You will find it hard to stay small, but increasing your team size will also increase your costs and your prices. That’s something to keep in mind:
small team = small prices = more small business clients.
You can always visit Aleph Website Web Design Agency in New York. They are the perfect example of how freelancers can come together and create a successful (small) Web Design Agency.
Working in a small team is highly dynamic and very productive. Small-sized organizations are always more creative and flexible. They are also highly adaptive to market changes.
If you are tempted to increase your organization size, consider these advantages and think about how will your company fair if you were to lose all these advantages tomorrow. Would you be able to keep your clients? Would your profits drop? How many people would you have to fire?
Size matters, and it is a great determinant of the nature of your organization.