The number of people using social media platforms like Facebook, Twitter, and Instagram grew by nearly 13% last year. As more people discover these platforms, it is imperative for your business to have a social media presence. Without this presence, you will struggle to find new customers.
One of the main things you have to do when trying to reach consumers on social media is to develop shareable content. Having a well-defined social media content strategy can help you stay the course and reap the benefits of digital marketing. Below are some things you need to consider when trying to create a social media content strategy for your App Marketing & App Promotion .
Branded Pictures are a Great Addition to Your Social Media Page
When investing money in social media marketing, most business owners want to see growth in both engagement and brand awareness. Creating an instantly recognizable brand can open you up to a new audience and will help you grow your bottom line. If you are trying to showcase your brand and logo, the right pictures can come in handy.
Posting branded pictures is a great way to catch the attention of a consumer scrolling through their social media feed. These pictures need to be indicative of your company culture and brand identity. Many companies share humorous memes that are designed to make a consumer laugh and to create intrigue. Embedding your website URL into the picture is crucial when trying to drive traffic from social media websites to your business website.
Know Who You Are Trying to Reach With Your Message
Gathering information about your customers while working on a social media content strategy is vital. Knowing who your audience is comprised of is the first step in creating shareable content. If you know what type of media your audience responds to, you can start producing leads with your content strategy. Newcomers to the world of social media content will need to look at what their competitors are doing.
Drawing inspiration from a competitor’s social media profile is perfectly acceptable. However, you need to avoid completely stealing ideas. Not only will this lead to you creating enemies, you may also alienate potential customers in the process. Allowing professionals to help iron out the details of your social media content strategy is a wise move. These professionals will have the tools and insight needed to structure a winning content campaign.
Real-Time Content is Crucial
Technology in the 21st century is developed to provide instant gratification to consumers. Most people love the fact that they can research, find and buy a product without having to leave their home. Consumers also like receiving real-time information about changes in the products/services they invest in. This is why creating real-time content and sharing it on social media is beneficial.
Crafting this real-time content will require honing your social listening skills. If you notice you are receiving the same questions or concerns from multiple consumers, you need to address them with a blog or short social media post. If you do develop a blog to answer frequently asked questions, be sure to promote it heavily on your various social media profiles. Doing this allows you to provide consumers with information and increase the flow of traffic to your website.
Social Media Success Takes Time
After you develop a social media content strategy, you need to prepare for lots of hard work. Even a well-crafted content campaign will take a while before it starts producing results. Instead of giving up too soon, hang in there so you can reap the benefits of this campaign later.