How to Create a Marketing Plan for Social

MT: Your Perfect Marketing Plan for a Social-Oriented Project


MD: Do you want to launch your own social-oriented online project but don’t know where to start? Read this step-by-step guide to find the answer!

How to Create a Marketing Plan for Social-oriented Projects

A marketing plan is an extremely important part of promotional efforts for any social-oriented project. The statistics show that people who use efficient planning strategies are 500% likely to achieve the project goals.


When it comes to social projects, there are several unique features that must be considered. First and foremost, you need to understand what exactly you are going to promote and set the right goals. Here, a good example would be any business from the gambling sphere that promotes responsible gaming. Take a look at 1HighRollerCasino. The website has a separate page describing the principles of safe gambling. Moreover, it cooperates with independent organizations that help problem gamblers overcome their addiction. Of course, these methods will differ from those used in other industries. But this is an effective method of promoting social responsibility within the community


Right now, you can discover simple steps that you need to follow in order to develop an ideal marketing plan for your social-oriented project.

Step 1. Analyze the Situation

Your primary task is to get acquainted with the situation your project will face. It’ll be a great idea to conduct a SWOT analysis. It includes the following:


  • Find out the strengths of your project. Make sure that you’ll be able to use them in order to attract people, who will need your help. In addition, your task is to provide the audience with new and interesting content.
  • Discover the project’s weaknesses. It’s not an easy task to find a professional, who is able to help a person cope with problems such as gambling addiction, hunger, labor violence, etc. At the same time, you should be ready to deal with a number of competitors.
  • Start looking for available opportunities. There is a possibility to develop your social-oriented project by promoting it on social media. Also, it’s important to remember about the use of SEO tools and cooperation with famous bloggers, whose followers may need your help.
  • Think about the threats. Any social-oriented project requires significant investments. At the same time, it may be unprofitable especially at the early stages.


You shouldn’t also forget about focusing on other projects, which may become your potential competitors. It’ll be a wise decision to analyze them in order to discover the most efficient marketing strategies that you can use, too.

Step 2. Know Your Audience

You should know everything about those who will be interacting with your project. Likely, you’ll need to create valuable content for people, who have faced these or those slings and arrows of life, as well as outline ensuing consequences.


Also, you should consider their age, gender, and habits. Find out what has led them to their current problems. You can use the general statistics to realize who your average follower is.


Plus, your project should offer useful information not only to people, who have certain problems. It should also include tips, which will help a person avoid possible threats as well as overcome consequences such as:


  • Problems with relationships;
  • Problems with personal funds including total bankruptcy;
  • Suicide attempts;
  • Job loss;
  • etc.

Step 3. Define Major Goals of Your Project

What do you expect from your social-oriented project? How many people do you want to attract? In order to answer these and other questions, you should set SMART goals. According to the general definition of this term, your project’s expectations must be:


  1. Specific
  2. Measurable
  3. Attainable
  4. Relevant
  5. Time-bound


For instance, you may want to provide help to at least 1500 online gamblers in a month. At the same time, you want to attract 300,000 new followers within three next months.


Bear in mind, that the main goal of any social-oriented project must be the improvement of people’s lives. Besides, it must meet the demands of modern society. 

Step 4. Choose the Right Marketing Strategies

You have to select the appropriate marketing strategies that you’ll be using to promote your project. Consider that it’s important to take into account the fears and desires of the audience while choosing the most suitable option. Right now, there are three efficient strategies suitable for any social-oriented project.

Content marketing

This is a sure way to promote online projects. Your task is to create unique and interesting content, which will attract the target audience. For instance, you can write about the major pain points of your followers. At the same time, you can provide your audience with entertaining content, which will encourage them to improve their life.


Also, it’ll be a good idea to create a slick website as well as to focus on SEO and the right distribution of your content. And, of course, you can start cooperating with different forums and websites, which also combat similar problems.

Social media

The majority of Internet users spend at least several minutes per day searching for interesting information on social media. Use popular platforms like Facebook or Twitter to promote your project. Create its social media accounts and start your promotion campaign by posting useful information and engaging content. 

Email marketing

Sending the newsletters to your target audience will help you keep your followers informed about the latest news related to your project. In addition, make sure that your emails are optimized for mobile devices. Consider that nearly 60% of Internet users open their emails using smartphones.

Step 5. Manage Your Funds

As soon as you’ve selected the strategies you are going to use, you should decide how much money you will spend. In case you’ve already started the advertising of your project, you should analyze whether the efficiency of the current ads satisfies you.


Make sure that you’ve used every opportunity and all your funds provide the project with the desired benefits. Also, don’t forget to work out expenses you’ll have during every stage of the project’s development.


Social-oriented projects are extremely important for modifying our society’s quality of life. They help different people to get rid of their problems and overcome depression. 


Consider that these pieces of advice will help you develop any social-oriented project. Nonetheless, don’t forget about accurate marketing planning and custom approach in case you want it to succeed.