In today’s digitally driven world, knowing how to create a professional website is key.
Websites are like digital business cards. When they’re done well, they can drive organic traffic to your site, increase the visibility of your brand, and even generate new leads.
But the opposite is true, too: if your website doesn’t look good, it will hurt your brand. It doesn’t matter whether your clients are young or old. A bad website will hurt your professionalism.
Don’t worry, though. Here’s exactly what you need to do to create an eye-popping website.
Most new website builders are in the midst of identifying a business or brand they want to create. If you’re experienced in this regard, you may not need to read this step.
But if you’re new to the digital business world, the first thing you must do is establish and create value with your website.
Today, everything that helps a website is successful—search engine optimization, mobile-friendliness, good blog content, etc.—is all contingent on one thing. Your ability to provide value to others.
Value can come in many forms. For example, if your goal is to provide entertainment or laughs, that’s value. If you want to sell a certain service or product, your offering could provide value.
Before you start building or asking questions about the website creation process—things like “How long does it take to build a website?”—come up with a clear answer to this question.
Craft a Great Introduction
First impressions matter. This is as true online as it is in person. The first thing people see when they go on your website is going to tell them a lot about you and your brand.
If you’re wondering, “How to create a professional business website?” start with your introduction. What catchy line, phrase, or statement are you making right on the home page? What type of images are you using to convey your brand?
Basically, what’s the first thing people are going to see? And is it designed to capture their email, their heart, or their attention?
In the website world, this is called what’s “above the fold.” Everything you can see without scrolling on a page needs to be intentional and well thought out.
Use a Simple Design
Loud colors and strange fonts will help you stand out. But if you overdo them or create a design that’s hard to read, you’ll look anything but professional.
Look at the top companies and brands—Apple, Google, and major news networks all use simple designs. This enables people to easily navigate their digital spaces and doesn’t take attention away from their products or services.
You can always add to an existing design later. For now, use a barebones structure to convey the information you need. Make it aesthetically appealing, but think about how to attract (or not detract) as large an audience as possible.
If you’re building your website from scratch, look at WordPress prebuilt themes and designs. Or consider using a template website host service like Squarespace. You might pay $40 to $100 for a good design or a monthly fee, but it’s truly worth it.
Build a Mobile-Friendly Site
Today’s digital landscape is dominated by mobile use. The majority of people discovering and visiting your website will do so from a mobile phone. This means your website needs to look good and perform well in mobile settings.
This is another area you can’t afford to skip over if you’re wanting to know how to create a professional website. Websites that load slowly or are difficult to read on an Apple or Android device do not do well in today’s world. Your brand or business won’t even stand a chance.
Optimize Your Website for Search Engines
The majority of people who don’t already know you will discover your website through a search engine. This means you need to create a website that search engines can read—otherwise you’ll never rank high enough to be discovered.
Did you know search engine optimization has an average of 84 percent ROI?
Search engine optimization is an amazing strategy that pays off long-term for businesses. Once you optimize your website and content it’s done, yet you continue to reap the benefits for years to come.
SEO is a bit of a wormhole, of course. There’s a lot to know. But if you’re serious about building a professional website, don’t overlook this area, either.
Create Great Content
Remember that getting people to go to your website is actually a race to capture people’s attention. And we have some bad news: you’re up against digital titans like Facebook, Instagram, and Snapchat for getting that attention from people.
People will visit (and continue to visit your site) only if you create great content. This goes back to creating value for your audience. If your site doesn’t offer solutions or promises big things and doesn’t deliver, you’ll be wasting your time.
It can be a bit overwhelming to know how to create a professional website from scratch and create content simultaneously. Video and podcasting are both very popular these days, but do what you know how to do best. If that means writing articles, so be it—you’ll stand out because you’re doing something you know how to do.
How To Create a Professional Website
There are many things you need to learn if you want to know how to create a professional website. But at the core of this project, there needs to be a clear value to your audience.
Organized information and clarity around what you or your business do is a must. Otherwise, people won’t pay attention.
For more tips on thriving in business in the digital age, visit our blog!