How to Create a Brochure: A Step-By-Step Guide

Did you know there are 15 different ways to fold and present a brochure? Brochures might seem like an outdated form of presenting information in the digital age but they are actually a great resource to present a lot of information in a small and compact way.

Brochures are a fun and creative way to promote a business or event but making the perfect one might seem a little daunting. Keep reading for a step-by-step guide on how to create a brochure for any of your marketing needs!

Visuals to Make Your Brochure Stand Out

Whether you use pictures or graphics, or both, images are the first thing a person sees when they look at a brochure. When making a brochure, these images or graphics should help describe your business or event and be of the highest quality.

Simple is always the best way to go. While creativity is important, too many pictures or graphics might make the brochure look messy. So remember to clean things up and make them look organized!

Text to Reach Your Target Audience

Having an informative brochure that tells the reader all the important information about your business or event is a crucial step. However, big chunks of text can be too overwhelming and cause disinterest in reading the valuable copy presented in the brochure.

Using headers and sub-headers is a great way to organize text and make it easier to read, especially for those that like to skim through copy. This way they are able to scan each header for the most vital information. Make sure to come up with some attention-grabbing headlines to really draw in the reader.

Make sure that the message in your text is clear and include basic information like:

• • An introduction to your business

• The services or products you offer
• Contact information for readers to reach out

Choosing the Right Design

One important step in creating brochures and choosing the right design is deciding what way to fold it. Some examples include the tri-fold, which works great for menus, or the roll fold, which works for brochures containing a lot of information.

Going through all the options of brochure templates and choosing the right one is crucial in creating a brochure that will appeal to the right audience. Along with the right brochure template, choosing a color palette that aligns with your business and message is just as important.

Another important design choice is the font. Choosing a font that easily communicates your message to your readers is key to a successful brochure.

Printing

The final step in how to make a brochure is choosing how your design will be printed. The perfect printer will have the latest technology and experience in brochure printing in order to give you the best results.

Size and type of paper are important factors in brochure making and your choice will depend on your marketing needs. Thicker paper should be used for brochures that warrant a lot of use.

Paper finish is another key element. Matte gives a flat look, semi-gloss gives off a bit of a shine, and glossy is shiny and reflective.

How to Create a Brochure and Market Your Business

Following this step-by-step guide will surely teach you how to create a brochure that will help you provide information on your business and the products and services you offer. Check out some of our other blogs for more ways to make the perfect brochures for all your marketing needs!