In a world where over 4.59 billion people use social media on an everyday basis, each person is familiar with at least the core principle of digital marketing. In generic terms, digital marketing refers to the promotion of products and brands over the internet or any form of electronic media. According to Marketo, digital marketing, also known as online marketing refers to advertising delivered through digital channels to promote brands and connect potential customers using the internet and other forms of digital communication such as search engines, websites, social media, email, and text message. Not only does it use the above-mentioned platform, but it also uses text and multimedia as a marketing channel.
As per the latest day, the average amount of time spent on social media worldwide is approximately two hours and twenty-seven minutes per day. Thus, it is very clear that people are consuming digital content on a daily basis. Looking at this scenario, it won’t take much time for digital marketing to completely take over the traditional marketing platforms. Witnessing the service we achieve from digital marketing, there are many advantages to digital marketing. Unlike traditional marketing, digital marketing is more affordable and helps you reach a larger audience and target prospects who are most likely to buy your products and services. In addition to this, digital marketing is more cost effective than traditional marketing. Plus, you can also measure success and make necessary changes to bring out more conversions.
The key to success in marketing has always been getting connected with the target audience in the right place at the right time. In today’s world, when the screen time of consumers is at an all-time high, the best place to find your target audience is on digital platforms. Thus, businesses worldwide are taking advantage of this reality. Moreover, by using effective digital marketing strategies you are more likely to reach customers which will turn in leads and significantly increase ROI.
Choosing the Right Digital Marketing Agency in Nepal Is a Tough Task
Now that you are familiar with the advantage you will be getting from digital marketing, including it in your marketing strategy will help you generate more sales. If you still haven’t included digital marketing in your advertising plan and are using the same old traditional marketing technique then you are losing a huge number of potential customers.
The decision to hire a digital marketing agency is quite easy. The tough task is deciding which digital marketing agency to hire. In a world where most people are connected to the internet, they can easily create a website and start offering digital services as entrepreneurs. Which is why choosing the right digital marketing agency in Nepal is so tricky. In addition to this, there are numbers of digital marketing agencies in Nepal which also makes it tough to choose the right one. The right digital marketing agency would generate abundant revenue for your business and allow you to avoid the cost of setting up an in-house team. Now that you know what the right digital marketing agency can bring you to a table, here are the top five tips to help you find the right digital marketing agency for your business.
1. Know Your Objectives and Desired Results
As every business varies, every digital marketing agency also varies. Some might only focus on digital ads, while others might focus on blogging and SEO. Thus, the first step in choosing the right digital marketing agency is to understand your goals and what you hope to achieve by working with one.
Before you choose any marketing agency, you should break down your objectives into deliverables and know the outcome of those deliverables. Knowing these things will help you communicate what you wish to get out of the project. And once when marketing agency knows what you are looking for, they can make a decision regarding whether they can actually help you without wasting anyone’s time.
2.Know the Agencies
After knowing your objective and desired results, it is also important to know about the people you will be dealing with. Once you have decided to include digital marketing in your marketing strategy, you will be spending a considerable amount of time with digital marketing agencies. Thus, it is important to know about them before choosing one. You should gather all the information you can about the agency and analyze it before you deal with them. While this sounds excessive, it is an important task because if you choose the wrong digital marketing agency, you can end your company by spending needless money. Likewise, there are also a few scam companies that are posing as digital marketing agencies in Nepal. Thus, you need to do complete research and know about the marketing agencies before you approach them.
3.Look to Past Clients
Before you approach any digital marketing agency in Nepal, you should investigate their past clients. You can check the old clients of any digital marketing agency by visiting their website. A reliable marketing company will be able to provide you with past clients to provide references and their experience with the agency. Moreover, you can also ask for case studies for their previous work. In addition to this, you should also look at reviews of the agencies on Google reviews as well as on their own site. The experienced digital marketing agency will be able to prove its abilities and success through the testimony of past clients.
4. Consider Experience
After checking out the reviews on Google and verifying the client’s testimony on the website, you should also cross-check whether the digital marketing agency you are going to choose has a proven track record of success. There is a huge number of digital marketing agencies in Nepal and some of them have just been into the industry. To get the best marketing strategy, you should choose an agency with enough experience to help you get expertise in the industry. You should also look for a company that has been around long enough to truly understand the industry in order to provide clients with the best experience and most successful marketing strategies.
5. Pick One that Fit Your Need
In the context of Nepal, the number of digital marketing agencies is growing in huge numbers. Different marketing agencies can quote you different prices for the service you are looking for. Among them, some might be out of your budget range. And even among the ones that provide an affordable budget, their marketing strategy might not be the one that you are looking for. And again, even if you find a digital marketing agency that meets all of the requirements, they may not have the industry experience that you seek. So, before you choose a digital marketing agency in Nepal, be careful to see whether it fits your needs.
6.Choosing the Best Value Over the Money
While making a business decision, everyone is inclined to choose the option with the lowest price. However, in the case of choosing a digital marketing agency, this might not be the right choice. Thus, it is important to choose the company that will give you the best value for your money, rather than simply the lowest price. Look for the company that offers the most services and the best expertise. There is always a win-win situation when you get more value for your money and get an expert marketing strategy.
Feat International For 360° Marketing Solution
Feat International, a leading digital marketing agency in Nepal is providing a 360° marketing solution. Moreover, it has a team with 10+ years of experience in the marketing industry. We provide our clients with quality services where we understand clients’ needs. With our marketing strategy, we will help to achieve your objective and provide feedback and care for your company and campaign. We will help you generate leads and take your online presence to the next level.