How to Build Etsy Сlone Marketplace?

Dream of building a marketplace like Etsy? Check this post and you’ll learn everything about the development of an Etsy clone, including basic steps to follow and the main features to include.

Everything About the Development of an Etsy Clone Marketplace

Etsy is the best marketplace where people can buy and sell handmade accessories, unique clothing, vintage things, knitted products, and much more. Needless to say, it’s the most successful marketplace for handmade products that we have today. Three years ago, they reached the revenue $441 million!

Today we can see that new marketplaces appear on an ongoing basis, but it is really hard to repeat the success of Etsy. We’ve researched all business models and approaches that can be helpful for those entrepreneurs who dream of building an Etsy like marketplace. This post includes a step-by-step instruction that might help you create a decent competitor to Etsy. So get comfortable and have a look!

Etsy: A Brief Overview of This Platform

Before providing with detailed guidelines on how to build a marketplace like Etsy, let’s cover the basics. This marketplace was developed and launched by Chris Maguire, Rob Kalin, and Haim Schoppik in 2005. The primary mission of this platform was to provide crafters with an opportunity to sell their products online. The first version of the website was built within three months. In a few years, the platform grew into a vast marketplace where users from all over the globe could buy and sell unique handcrafted things. According to the statistics, in 2019, more than 45 million buyers had purchased products through this system.

The concept of the marketplace is very simple: people buy and sell things online.

How does it work?

Everything is easier than you might think:

  • A seller needs to undergo a registration procedure on the platform and list all the goods they want to sell.
  • Buyers choose what goods they want to buy.
  • A buyer pays through available payments methods on the platform and gets a product.
  • A buyer can leave the feedback.

Overview of the Main Reasons For Etsy’s Popularity

Here are the main reasons why people love Etsy:

  • A wide array of exclusive products. Here, you can find only handmade or vintage goods. All of them are one-of-a-kind. You will never find these products in mass-market stores.
  • It’s not only a commerce platform. It’s a robust international community of creators. People inspire each other, share their skills, and exchange experiences. It is all about art!
  • The marketplace fosters personal communication between users.

The Main Features Any Etsy Clone Must Have

This marketplace deals with three types of users:

  • Sellers;
  • Buyers;
  • Admins.

Therefore, each category of users needs definite options. Let’s review them in greater details.


  • Order/stock management;
  • Chat system;
  • The capability to view all the purchases;
  • Reports


  • Personal profiles;
  • The capability to view listings;
  • Product search;
  • Payment methods;
  • Shopping carts;
  • The capability to leave feedback.


  • Analytics and reports;
  • Stock management;
  • Invoice management;
  • Tax management;
  • Dashboard.

Steps to Follow When Building a Website Like Etsy

If your goal is to build a marketplace with Etsy functionality, follow our comprehensive guide. We reviewed all the benefits of this platform and developed a simple guide that might help achieve your goals.

Make a comprehensive analysis

The development process isn’t the main stage for you. First, you need to make marketing research, analyze the competitors, and determine your targeted audience. Remember that not only Etsy is your competitor. There are lots of other platforms that are less popular than Etsy. So you need to create a competitor list, analyze their strength and think about your targeted audience.

What’s your monetization model?

The main goal of Etsy is to help buyers and sellers find each other. However, the platform also takes fees for their services. Here are the main sources of revenue for such marketplaces:

  • Sales fees;
  • Listing fees;
  • Order fees;
  • Advertising.

You can also use all these methods or some of them.

Develop a business plan

If you want to create a marketplace like Etsy, you should start by building a business plan. It usually includes your planned expenses, expected revenue, required investment, long term vision, weaknesses, etc. The more details it contains, the better it is.

The design of your marketplace

Your online marketplace design is of prime importance because it should cater to the needs of both buyers and sellers. You need to understand the motivation of users and predict their actions. The app structure should be developed based on a clear user interface.

When building the interface design, you should think about the colors that would attract users to your website. If you want to make a platform similar to Etsy, you should think about the preferences of your customers.

Remember that UX and UI design should be done by different professionals. Therefore, if you want to build a cool and multi-featured peer-to-peer marketplace, you need to outsource this task.

The development stage

The best practice, in this case, is to start with a minimum viable product. Simply put, you need to develop the minimal functionality that will meet the basic needs of your users. After you test your MVP model, you’ll see what options your online marketplace is missing and add them later.

The development stage is the most time-consuming period that involves a variety of experiments and brainstorming sessions. If you want to deal with experts in this field, it would be great to outsource development. In doing so, you can feel confident that professionals will meet your requirements and add features you really need.


If you are on this stage, this means that you’ve already released your product (MVP marketplace platform) and now, you need to deal with your users to check its functionality. Your main task is to monitor user feedback and attract new customers. Your users should feel confident that they have relevant technical support. If any tech issues happen, they need to know that there’s always someone who can help solve them urgently.

Overall, it’s a time-consuming task. Moreover, it is really hard to beat Etsy and attract users to your platform. However, if you’ll be dealing with true professionals in this niche, you’ll easily make this mission possible.