How To Build an Effective Content Writing Strategy

Are you looking into content writing but aren’t sure how to make it worth your time and energy?

If so, read on to discover how you can build an effective Content Writing strategy.

Before You Focus On Content

To build a content writing strategy that you know will work, you have to put in a lot of legwork upfront. Like most things, you cannot just start building a strategy for it and hope for the best. You must do some research. Here are a few things you need to know before embarking on a content writing journey.

Google EAT

You most likely know this, but just to cover all the basics. Content writing is a strategy for boosting search engine optimization or SEO. This means taking intentional steps to become the top search result on Google for any question related to your company’s industry.

Google has a ranking algorithm that will assess your website and determine how helpful it is to searches based on several different factors. One of those factors is the Google EAT system which stands for Expertise, Authoritativeness, and Trustworthiness.

  • Expertise: Google wants to see clearly displayed content with credible citations.
  • Authoritativeness: Google also likes to see pages displaying the company’s accomplishments, credentials, and customer testimonials.
  • Trustworthiness: Google wants to promote sites that have an SSL certification.

Update Your Mobile Website

When it comes to content, people are often directed to your site while using their phones. You have probably experienced a poor mobile site before. There is nothing worse than trying to read information while navigating a site that is not optimized for phones. So, make sure that anyone can read your content, no matter what device they are using.

Work On Your Social Media Presence

Social media is everything in this day and age. Whether someone finds your website first or your social media first, make sure both are up to date with desirable content. This will create a domino effect of traffic for both platforms that can significantly help your business.

What To Focus On While Content Writing

Now that you know the prerequisites, it is time to get into the weeds of content writing. Here is a guide to what you should focus on while building content for your business’ webpage.

Pointed and Relevant Titles

You want your titles to be as relevant and pointed as possible. When someone comes across the title of your webpage. They should know exactly what the article is about. You should also make sure that the title is 70 characters or less. Google will cut off any characters after that.

Readable URLs

URLs are not the first thing you would think of when considering your content writing strategy. However, an argument could be made that it is as important as anything else. You should make sure that the URLs are clear and readable. Oftentimes you can simply reiterate your page title or some variation of it.

Research and Use Keywords

For every industry, there are keywords that Google looks for. It takes some research, but you should make a list of your industry’s keywords, narrow it down to a select few, and ensure that every article has the ideal amount of them.

Alternative Keywords

On top of your narrowed-down list of keywords, you should have a list of alternative keywords to use for hyperlinking other pages within your website or other relevant articles. This is a huge help with SEO.

Produce Relevant and High-Quality Content

On top of the various strategies and ways to play the algorithm, your content must be high-quality. You cannot just place keywords in a corner somewhere and hope that it works. Google does not like that. Your content needs to be interesting and helpful to anyone who stumbles across your pages. This will encourage individuals to share your page and Google to rank your page even higher.

It Is Worth It

This may sound like a lot of work or effort on your team, but it is, without a doubt, worth it. If you have the resources to accomplish all of this with your in-house marketing team, you should do it. If you do not think it would be feasible to accomplish all of this on your own, don’t worry, you are not alone.

Outsource

Most companies, especially smaller ones, outsource a team that specializes in SEO and content writing to take care of all of this for them. So they don’t have to worry about any of the logistics and can start reaping the benefits as quickly as possible.

The Takeaway

Building a content strategy is a critical part of any company’s quest for search engine optimization. Whether you outsource or build a team in-house, there is no time to waste. So, take this information, put it into action within your company, and sit back and watch as your website begins to gain traction.