Email marketing is a technique whereby you send customers personalized messages and hope they will convert. The email contains information about a new product on offer or discounted items. Before you send marketing emails, you need to build a list. To compile this list, adopt the following strategies.
Online Sign Up Forms
There are two fundamental reasons why people visit your website: to get information or to make a purchase. If someone is there to retrieve data, they may be interested in your most recent posts. Therefore, encourage them to give you their email address for updates. It’s best to show the email sign up form as a pop-up ad to maximize visibility. If you have a business website then make sure you use an email verification service before you send any email to your list because sometimes people type invalid email addresses intentionally or unintentionally.
A well-timed pop-up is also less intrusive as long as you make sure it shows up as the customer is scrolling through the text. That way, it looks more relevant.
Sign Up Option When Checking Out
To persuade the customer to do something, put yourself in their shoes. Think back to a time when you purchased something good and useful from a store. Assuming you had searched for that item for a while. How was the experience? Didn’t it feel good to ultimately acquire what you coveted? At that moment, you felt like you wanted the store owner’s number so that you would never forget the shop.
Use the same principle to encourage buyers to sign up after checking out. Entice them with upcoming updates and discounts. Prove to them you can fulfill their needs over and over again. Let the buyer know they can rely on you to deliver.
Blog
The buyer’s journey is made up of three stages: awareness, consideration, and decision. In the awareness stage, the user is learning about your brand and what it offers. If they have a problem in the awareness stage, they examine online materials to learn how to solve it. A blog is an excellent platform for instructing buyers in the awareness stage.
Write quality, well-researched, and engaging content to keep your audience hooked on every word. Then, urge them to subscribe to your blog by providing you with their email. Make the offer more enticing by offering them a pdf version of the article to read later. If they opt for the pdf option, send them the draft through their email.
Craft Good Emails
Instead of doing everything yourself, you can get help from your current subscribers. To create an email list through your subscribers, write content that can be shared. If your email is good enough, the reader will forward it to someone they know, and you may get a new subscriber in the process.
To write catchy emails, develop a magnificent subject line. Nine times out of ten, the subject line determines whether a subscriber opens your email. Here’s how you come up with a superior subject line; create urgency in the reader. Tell them what they can get from the email. Also, make the message clear. Don’t confuse the reader with a sentence that doesn’t make sense; use recognizable language.
Targeted Advertising
To obtain more emails on your list, you should entice people to visit your website and sign up. Use paid advertising to create banner ads on other sites. Target websites that can complement what you do to increase the conversion probability.
You can also use targeted ads on social media since it’s the least expensive way to generate leads and boost conversion rates. The cost of paid ads will depend on your budget; you can use $10 for a campaign.
Maximize your landing page for conversions so that visitors can join your email list.
An email marketing list contains addresses of people interested in your brand. To convince people to sign up, give them something of value like a significant piece of content, and they’ll return the favor by subscribing to your website. Moreover, write targeted subject lines to entice the recipient to open the email.
