Everyone shops on Amazon. With a conservative estimate of 200 million customers around the world, it’s no surprise that competition is stiff on the platform. So, how can you boost sales on Amazon? There are four primary things you can do.
- Know Your Unique Selling Points (USPs)
How do you stand out from the competition? By positioning your brand and products separately. While you should be well aware of how any other Amazon agency in your market operates, you should also make a point of being as different as possible. In fact, looking at how competitors set themselves apart from the rest of the market can be a great driving factor when it comes to differentiating your own products. You can take the help of Amazon agency UK for develpoing the right marketing strategy for your products.
It can be helpful to ask yourself questions such as, ‘What makes my products better than alternatives on the market?’ and ‘What are customers looking for right now? What needs do they have that my competitors aren’t fulfilling?’
By studying your competitors who sell similar products and seeing how they operate, you can more easily distinguish your brand, products, and marketing material across Amazon. The eye of the consumer is more easily drawn to product images that stand out, as well as products that simply offer more in terms of value and quality than competing goods. Ensure your product descriptions are detailed and make use of eye-catching bold keywords, as well as being easy for most customers to read.
Make sure that your product names, titles, and taglines are all catchy. They should be memorable, clever, understandable and enjoyable.
- Research Your Target Market
While much of brand differentiation comes down to market research, business isn’t about your competitors: it’s about customers. Particularly on a hyper-competitive marketplace like Amazon, you don’t have the luxury of ignoring your target market!
Be sure you know everything there is to know about your target market: their age, gender, occupation, hobbies, interests, where they’re from, where they live, and what they’re looking for from your products. This might help you tailor not only your products but your product description and Amazon listings towards what they want. In case you do your research well enough, you may be able to anticipate the needs of your customers before they know what they’re craving themselves.
Make sure that your own website is easy to find away from Amazon and that you make customer communication simple and effective on both platforms. People should find your customer service easy to deal with and suited to your tastes- good customer service can make the difference between a leading Amazon agency and one with no repeat customers.
- Make Sure Customers Leave a Review
Many customers report receiving an email from Amazon encouraging them to leave a review after purchasing a product. This can make or break your business- it’s one of the most important factors in whether or not customers on Amazon will buy from you! So, it’s vital that you do what you can to encourage customers to leave positive feedback on your products.
You may receive the buyer’s email address- make a point of emailing them after they’ve received your product, asking politely for a review of your services. If they respond negatively, make sure you take note and make appropriate changes to your product or business practices- the customer’s opinion should never be discounted, and you must always try to make amends with unhappy customers where possible.
Some Amazon businesses even add an extra gift to each package to inspire goodwill from their customers- this can be anything from sweet treats to a heartfelt card encouraging them to leave a review or email your customer service representative with any questions.
- Use Amazon’s Special Tools for Sellers
When you make a profit, so does Amazon. As such, the marketplace has several tools set up to help you attract and maintain new buyers. Amazon Sponsored Products allows you to appear in front of more searchers as a result of paid advertising, which can help your products to rank more highly on Amazon when customers search for certain keywords.
Likewise, a tool like the Amazon Buy Box can help your brand stay visible to customers – as long as you have excellent customer services, fast shipping, and a high rate of customer satisfaction.
