For half the world’s population able to quickly access the internet, marketing the business online is simpler. With so many people working and shopping online, it’s no surprise it’s risen to the top of the goals of the Digital Marketing team. So, this article on How to Become a Digital Marketer will guide your way as a triumphant digital marketer to flourish.

Digital Marketer? Who is that?

The person responsible for developing, implementing and managing marketing campaigns that promote your company and its products and/or services is a Digital Marketer.

To better optimize marketing campaigns, email marketing, social media and display and search advertising, these people identify and evaluate new digital technologies and use Web analytics tools to measure site traffic.

Digital Marketers are born out of an extensive online presence. And they also help develop marketing strategies for their enterprise. Often, they help manage ad campaigns, SEO, social media and much more.

These are also accountable for monitoring the KPIs (Key Performance Indicator) to assess the organization’s performance.

Digital Marketing Executive, Digital Manager, SEM Specialist, Social Media Marketing Manager, and SEO Manager in a SEO Company in Pakistan are just a few notable job roles in the Digital Marketing domain or any software houses.

Why opt for Digital Marketing?

Digital Marketing is well known for its low-cost investment, and also gives you the ability to brand your name. It is that field that has plenty of room for creative thinking and tech thinking.

Here are a few reasons why you should now turn your focus to Digital Marketing!

  • Digital Marketing is more affordable.
  • You can step up the audience interaction.
  • Digital marketing promises an increased ROI for your advertisement activities.
  • It is helping to generate better revenue.
  • You are going to get paid really well.
  • Getting people’s trust is important and making your job easy using Digital Marketing.

These are some intrinsic reasons why you should definitely be going for a Digital Marketing career. Now that you understand why you need Digital Marketing, let’s take a look at Certifications that help shape your career in this area.

Pertinent Certifications

You need to get accredited from esteemed institutes to become a lucrative Virtual Marketer. Now, talk about the Certifications under the Digital Marketing umbrella that you should consider bagging yourself a promising job.

  • Google AdWords Certification
  • Social Media Marketing Certification
  • Content Marketing Certification
  • Google Analytics Certification

These are some certified courses that you should take to be a good Digital Marketer. Courses will help you learn about marketing content, social media, email marketing, mobile marketing, SEO and digital campaigns. You’ll also have assignments at the end of each session that will increase your chances of being practical and get you hired.

Job roles and salary

Digital Marketing is one such domain where job opportunities are enormous. So, let’s look at the work roles and the corresponding pay scale.

Digital Marketing Manager: A Digital Marketing Manager plays a major role in raising awareness of your brand in the digital space by developing, implementing and managing marketing campaigns to promote a company’s products. The average wage for a US Digital Marketing Director is $65,488.

SEO Manager: A SEO specialist’s role is to rank a search engine website page to increase the traffic on the website, compile performance reports using Google Analytics, and perform on-page and off-page optimization for the company’s blog. The average US, SEO Manager salary is 67,475 US dollars

Social Media Marketing Expert: A social media expert is responsible for combining marketing and social media management to enhance the brand’s social media presence, interaction with audiences, and content promotion. The average wage in the US for a Social Media Manager is $49,881.

Content Manager: A content manager is responsible for managing the company’s blog, marketing campaigns, guest blogging, email communications, video marketing, copywriting, etc. The average wage for a US content manager is $57,734.


Amy Jackson works as an advertising specialist at web design and development agency, she is an inspired writer who loves to share her experiences using lovely words. Her passion for writing has made her produce numerous articles on design, SEO, digital marketing and business. You can also follow the author on Twitter