One of the most powerful promotion tools in advertising today, Telegram marketing, gets its name from a technology that has revolutionized the way people communicate.
The Telegraph System
A telegraph is any system that allows information to be transmitted over a distance using coded signals. The first telegraphs were developed in 1837 by independent inventors in London and New York.
The first use of the telegraph system was the control of railroad traffic, but the system soon became vital for relaying news fast over long distances. Although most people now take such information transmission for granted, in the 1830s, the telegraph system changed the world.
The word telegram refers to any message sent by telegraph.
Today, the Telegram instant messaging app can be used to send private or public messages. Those placing advertisements on Telegram can choose the language of the channels they wish to target and the channels on which the ads will be shown. They can even specify that ads must not be placed on certain channels.
Commitment to Privacy
Because users themselves choose which channels to subscribe to, there’s no need for Telegram to track user behavior to determine which ads will be most relevant to them. In the present online environment, where privacy is such a big concern, this is a big plus.
What’s more, Telegram doesn’t allow sponsored messages containing external links. This ensures that third parties have no possible way of violating the privacy of Telegram users either.
Working With Telega.io
The three main elements of marketing on Telegram are channels, groups and chatbots.
The point of channels is to get messages to audiences, and there’s no limit to how many members can join a Telegram channel. Users can create their own channels, name them and decide who will be allowed to join them.
Channels are managed by Telegram admins, and members cannot post to them directly. However, all channel members are notified when an admin posts something. Public channels are discoverable to searches, and anyone can join. Private channels are closed to the public and require an invitation from a member before they can be joined.
Some of the most popular Telegram channels – out of nearly 3,000 – are Telegram Tips, Telegram News, Bollywood HD Movies and Crypto Trading Bitcoin.
Members of groups are allowed to share messages and media (photos, videos, or audio files) with other members. Ideally, what companies want is for their customers to be able to tell one another how awesome the company or product is.
Groups can have up to 200,000 members and can also be public or private. Public groups are great for making relevant information easy for potential customers to find, but sending out invite links to private groups is also an excellent way of generating interest in products or services.
The third component of the Telegram system is chatbots. They are essential for keeping channels and groups running smoothly because it would be very difficult for a human administrator to handle all the interactions with all the users.
Bots can perform some tasks automatically, saving the admins’ time and energy. They can also enhance customer experience, collect user feedback and help run marketing campaigns.
Benefits of Telegram
The company employs specialists who review content manually before publishing it – so customers can be sure that only the highest-quality content makes it onto this platform. But, there’s no need to search manually for information about cost per view, engagement rates, or subscribers, as all these analytics are fully automated on the platform. Ad placement can also be automated to reach hundreds of channels at once.
Telega.io supports secure, non-cash payment options and provides documentation of transactions as required by most companies. If by some chance you do run into difficulties, a dedicated 24/7 support team is always standing by.
Visit Telega.io today to start enjoying these advantages. Sign up either as an advertiser or a channel owner using just your email address. Browse special offers regularly for the best deals at the best prices.